At Amplified, we don’t just measure attention - we redefine it. Since 2017, we’ve been challenging the status quo in advertising metrics, turning passive impressions into actionable insights. Born from the pioneering research of Dr. Karen Nelson-Field, we’ve grown from a consultancy with a big idea into a leading SaaS platform that helps brands, publishers and agencies, understand what really grabs, and holds, human attention.
Based in Adelaide, South Australia (yes, with great coffee and beaches close by) but with team members across the globe, we work with an international customer base, helping brands and advertisers unlock the true value of attention. It’s not just about data; it’s about making advertising smarter, more meaningful, and let’s face it - more human.
At Amplified, we’re more than attention experts, we’re a team driven by purpose, fuelled by insight, and grounded in connection. We believe in human connection as the foundation of great work, with our clients, our audiences, and each other. Every project we take on is guided by a clarity of purpose, ensuring our focus stays on what really matters: delivering smarter, more meaningful outcomes. Through rigorous thinking and evidence-backed tools, we create empowerment through insight, helping brands and teams make confident decisions that drive real impact. And above all, we are future-forward, constantly evolving, questioning the status quo, and striving for better ways to understand and measure human attention. We’re building something bold, together - and we’re just getting started.
Amplified blends academic rigour with SaaS ingenuity to give you a fresh perspective on advertising success. Our tools are designed to answer the big questions: Did anyone actually pay attention to your ad? And if so, what did that attention achieve?
How do we deliver that, you ask?
We go deeper than visibility to track real, human attention
Our platform doesn’t just tell you what can happen in-the-wild - it shows you how to make it better
From real-time validation to predictive planning, we make attention work harder for your campaigns.
Because let’s face it: advertising is tough enough without wasting money on ads people scroll past.
If you're tired of outdated metrics that promise everything but deliver nothing, you’ve come to the right place.Our expertise and skills run deep, but you don’t have time for that. What you need to know is;
We measure where it matters - on people, not just pixels
Scalable, data-driven, and always one step ahead of what your competitors are doing
Built on years of research and innovation, we’ve cracked the code on attention (and we’ll keep on going).
To transform the way the world thinks about attention. We’re not just about driving results, we’re about driving meaningful, measurable, human outcomes. Because attention isn’t just a metric - it’s your most valuable ally. In a media industry that is rife with waste and empty promises, attention and Amplified are here to help you clean things up.
At Amplified, we’ve traded in clicks for connection, impressions for impact, and metrics for meaning. Whether you’re planning your next big campaign or building long-term brand equity, we’ll help you cut through the noise and find the humans who can help you grow…
So, what are you waiting for? Let’s go! 🚀
