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Amplified Launches Ground-Breaking Predictive AI to Transform Creative and Media Performance

AttentionAI turns a single creative asset into a robust, modelled attention dataset, predicting how audiences will engage across platforms, formats and demographics before media spend is committed.

November 25, 2025

Using attention

December 17, 2025

Using attention

How Media Professionals Can Test the Waters with Attention in 2026

Ready to put attention at the heart of your media strategy in 2026? Testing attention doesn’t require new teams or tech stacks. It requires curiosity, collaboration, and a willingness to measure what really matters.

November 25, 2025

Using attention

December 17, 2025

Using attention

How Media Professionals Can Test the Waters with Attention in 2026

Ready to put attention at the heart of your media strategy in 2026? Testing attention doesn’t require new teams or tech stacks. It requires curiosity, collaboration, and a willingness to measure what really matters.

December 4, 2025

December 10, 2025

CreativeX’s New Datalink Integrates Amplified Attention Data to Revolutionise Creative Data Connectivity

New Integrations with Kantar, Adverteyes, Amplified, DAIVID, and Dragonfly AI provide the first unified dashboard for brands to operationalise creative and media decisions in the age of AI.

December 4, 2025

December 10, 2025

CreativeX’s New Datalink Integrates Amplified Attention Data to Revolutionise Creative Data Connectivity

New Integrations with Kantar, Adverteyes, Amplified, DAIVID, and Dragonfly AI provide the first unified dashboard for brands to operationalise creative and media decisions in the age of AI.

August 27, 2025

Using attention

November 25, 2025

Using attention

How To Validate Your Social Ads in 24 Hours

Why fast feedback could be the missing piece in your paid social strategy.

August 27, 2025

Using attention

November 25, 2025

Using attention

How To Validate Your Social Ads in 24 Hours

Why fast feedback could be the missing piece in your paid social strategy.

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Amplified Launches Ground-Breaking Predictive AI to Transform Creative and Media Performance

AttentionAI turns a single creative asset into a robust, modelled attention dataset, predicting how audiences will engage across platforms, formats and demographics before media spend is committed.

Amplified’s Karen Nelson-Field Releases “The Eye-Watering Cost of Dull Media: Down Under Edition”

Amplified’s Founder and CEO, Dr Karen Nelson-Field, has today released the Australian edition of her landmark research, The Eye-Watering Cost of Dull Media, revealing that up to $6 billion in advertising spend is being lost annually due to ads that are served but not seen.

Groundbreaking research from VCCP Media and Dr Karen Nelson-Field

Amplified and VCCP announce a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively.

Using attention

Using attention

Attention Standardisation Is Here – Adopt Attention Before You're Left Behind

With the IAB and MRC releasing their draft Attention Measurement Guidelines, attention is no longer an emerging trend, it’s establishing itself as a critical standard.

February 23, 2026

UNSW Integrates Amplified’s Attention Methodology into Media and Communications Curriculum

UNSW has become the latest major academic institution to embed Amplified's attention measurement into its media and advertising education.

November 25, 2025

Using attention

December 17, 2025

Using attention

How Media Professionals Can Test the Waters with Attention in 2026

Ready to put attention at the heart of your media strategy in 2026? Testing attention doesn’t require new teams or tech stacks. It requires curiosity, collaboration, and a willingness to measure what really matters.

December 4, 2025

December 10, 2025

CreativeX’s New Datalink Integrates Amplified Attention Data to Revolutionise Creative Data Connectivity

New Integrations with Kantar, Adverteyes, Amplified, DAIVID, and Dragonfly AI provide the first unified dashboard for brands to operationalise creative and media decisions in the age of AI.

December 2, 2025

December 2, 2025

Streaming video delivers 123% more attentive viewing than scrollable social, reveals study from Amplified and the Video Futures Collective

First industry-endorsed study found attentive viewing of almost 80% for adverts on streaming platforms with minimal drop-off over time

November 19, 2025

November 25, 2025

Connected TV home screen ads achieve more attention and less wastage versus other media channels, new study

A global-first study from Samsung Ads, OMG Australia and Amplified reveals Connected TV (CTV) home screen ads deliver 2.5x more active attention than linear TV and three times less wastage than scrollable social ads - highlighting the power of attention to improve media efficiency and impact.

November 19, 2025

Using attention

November 25, 2025

Using attention

How Attention Fuels Conversions in Performance Marketing Campaigns

Performance marketing is designed to drive immediate outcomes. But traditional metrics, impressions, click-through rate and dwell time, only tell us that an ad was served, not that it was seen. That’s where attention data changes the game.

November 11, 2025

Using attention

November 25, 2025

Using attention

How Attention Fuels Mental Availability: The Missing Link Between Media and Memory

Marketers have long known that mental availability is one of the most powerful drivers of long-term growth. But what’s less understood is how mental availability is built. The answer lies in attention. Without attention, there’s no memory encoding. And without memory, there’s no recall when purchase decisions happen.

October 9, 2025

Using attention

November 25, 2025

Using attention

Attention-Led Creative Testing: What to Do with the Data (And Why It Matters)

Attention-led pre-campaign creative testing reveals exactly how your ad will perform in real-world attention environments before you invest in media. But it’s not just about getting data. It’s about getting direction.