September 5, 2023
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Attention explainers
April 16, 2025
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Attention explainers
Attention Applied: Where’s the human?
In this column for WARC, Dr Karen Nelson-Field is joined by WARC’s Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion, imagination, and wisdom are at the heart of the next iteration of the web.