What’s next for Australia’s new attention economy?
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WARC’s Asia Editor, Rica Facundo, says that Australia is at the forefront of attention research and marketers are starting to understand how they can utilise attention-based media planning and buying in their fight for consumer attention.
WARC’s Asia Editor, Rica Facundo, says that Australia is at the forefront of attention research and marketers are starting to understand how they can utilise attention-based media planning and buying in their fight for consumer attention.
Combating digital fatigue, digital detoxing and an over-stimulation through advertising is no mean feat. And in order to get and remain competitive you must first understand how and where consumer attention lies.
In a recent WARC article, Rica Facundo stated that ‘the digital playing field has changed the game with attention becoming a critical currency for brands who want to win over customers. But the way that marketers fight, measure and optimise for attention is being constantly challenged by a changing media ecosystem, consumer consumption behaviours and new research on effective advertising.’
Amplified's Dr Karen Nelson-Field was quoted saying “attention is a human metric. Rather than looking inward to measure device activity like scroll speed, time on screen and pixels, it looks outward to capture what the human is doing. This simple shift makes attention an incredibly resilient metric in the face of continually changing devices, formats, platforms and environments.”
Want to know what’s next for Australia’s attention economy? Read the article in full on the WARC website here.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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