Amplified’s Attention Metrics Services

Powering attention-first advertising

The world of media measurement is changing. Vanity metrics and outdated models won’t cut it anymore. At Amplified, we offer a suite of services designed to help brands, agencies, and platforms harness real human attention. Because when you know what’s actually seen, you know what works.

Whether you're looking for seamless API integration, bespoke research, in-depth data analysis, or a long-term strategic partnership, we’ve got the tools and expertise to make attention work for you.

API Integrations:

Attention, plugged in

For agencies, brands and platforms looking for direct access to the industry’s most robust attention data, our API solutions deliver:

Media Planning Intelligence

Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live

In-Flight Verification

Measure real attention to validate campaign performance in real time, no tracking tags required

With scalable integrations and a privacy-first approach, our API solutions empower data-driven decision-making that moves beyond assumptions and into real human engagement.

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Research

The ultimate attention deep-dive

Want to truly understand how attention flows in your category or on your platform? Our bespoke research service captures real human gaze data across platforms, formats, and environments - giving you actionable insights into how audiences engage with your content.

✓ Identify where attention is being won (or lost)
✓ Compare your ads against category benchmarks
✓ Get real-world audience behaviour insights across TV, social, CTV, OOH, and more.

With Amplified’s research capabilities, you’ll move from assumptions to certainty, ensuring your media spend delivers impact, not just impressions.

Analysis

Your data, Amplified

Already sitting on a wealth of advertising data but need the attention layer? Our analysis service lets brands, agencies and platforms integrate attention metrics into their existing data, revealing new insights that enhance media efficiency and creative effectiveness.

✓ Overlay attention metrics onto your own campaign performance data
✓ Identify patterns in where, when and how attention is captured
✓ Benchmark your results against category and industry standards.

Turn raw data into a competitive advantage by understanding the real impact of attention within your media.

Partnerships

Thinking bigger? So are we.

For those looking to push the boundaries of what’s possible with attention, we offer tailored partnerships beyond our core services. Whether it’s developing new measurement methodologies, integrating attention into emerging channels or building the next evolution of media effectiveness, we’re here to collaborate.

Work with us to shape the future of attention measurement
Explore co-branded studies and joint industry initiatives
Gain access to exclusive insights and early-stage innovations
If you’re serious about redefining advertising success, let’s talk.
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Ready to Amplify your strategy?

From plug-and-play API solutions to deep research and bespoke partnerships, we make attention work for you. Here to help move you beyond assumptions and into real, measurable engagement metrics.

🚀 Explore your options with Amplified today.

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Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Strategy
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Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.

Attention benchmarks
Benchmark channel and format performance
Channel and format analysis
Find the right channels and formats to maximise impact and optimise spend
Audience analysis
Discover how your audience views different formats
Creative recommendations
Optimise engagement of your creative
Attention-adjusted™️ reach
Uncover the disparity between planned reach and real human attention
Media plan optimiser
Optimise campaign spend using the power of attention
Platform
Campaign Performance
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Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Live attention performance
Get attention insights for every ad placement.
Attention decay
Gain insights into how attention diminishes for each ad view.
Platform
Creative Testing
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Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Coming soon
Take your creative to the next level and maximise performance

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Services
Integrations
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Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.

Media planning intelligence
Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live
In-flight verification
Measure real attention to validate campaign performance in real time, no tracking tags required
Services
Research
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Capture real human attention data from live ad environments to uncover deep insights into audience engagement.

Measure the performance of your platform
Prove your ad inventory’s value with verified attention insights to boost sales and attract premium advertisers
Campaign and creative insights
Benchmark your campaign performance with attention standards and gain insights to boost engagement and ROI
Tailored studies
If you can dream it, we can measure it. Answer your unique business questions with best-in-class attention science
Services
Analysis
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Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.

Creative testing (managed service)
Test your ad creative across all major social media channels
Bring-Your-Own Data (BYOD)
Already have campaign data? Measure how well your ads performed and where improvements can be made

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.

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