Amplified’s Attention Metrics Services

Powering attention-first advertising

The world of media measurement is changing. Vanity metrics and outdated models won’t cut it anymore. At Amplified, we offer a suite of services designed to help brands, agencies, and platforms harness real human attention. Because when you know what’s actually seen, you know what works.

Whether you're looking for seamless API integration, bespoke research, in-depth data analysis, or a long-term strategic partnership, we’ve got the tools and expertise to make attention work for you.

API Integrations:

Attention, plugged in

For agencies, brands and platforms looking for direct access to the industry’s most robust attention data, our API solutions deliver:

Media Planning Intelligence

Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live

In-Flight Verification

Measure real attention to validate campaign performance in real time, no tracking tags required

With scalable integrations and a privacy-first approach, our API solutions empower data-driven decision-making that moves beyond assumptions and into real human engagement.

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Research

The ultimate attention deep-dive

Want to truly understand how attention flows in your category or on your platform? Our bespoke research service captures real human gaze data across platforms, formats, and environments - giving you actionable insights into how audiences engage with your content.

✓ Identify where attention is being won (or lost)
✓ Compare your ads against category benchmarks
✓ Get real-world audience behaviour insights across TV, social, CTV, OOH, and more.

With Amplified’s research capabilities, you’ll move from assumptions to certainty, ensuring your media spend delivers impact, not just impressions.

Analysis

Your data, Amplified

Already sitting on a wealth of advertising data but need the attention layer? Our analysis service lets brands, agencies and platforms integrate attention metrics into their existing data, revealing new insights that enhance media efficiency and creative effectiveness.

✓ Overlay attention metrics onto your own campaign performance data
✓ Identify patterns in where, when and how attention is captured
✓ Benchmark your results against category and industry standards.

Turn raw data into a competitive advantage by understanding the real impact of attention within your media.

Partnerships

Thinking bigger? So are we.

For those looking to push the boundaries of what’s possible with attention, we offer tailored partnerships beyond our core services. Whether it’s developing new measurement methodologies, integrating attention into emerging channels or building the next evolution of media effectiveness, we’re here to collaborate.

Work with us to shape the future of attention measurement
Explore co-branded studies and joint industry initiatives
Gain access to exclusive insights and early-stage innovations
If you’re serious about redefining advertising success, let’s talk.
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Ready to Amplify your strategy?

From plug-and-play API solutions to deep research and bespoke partnerships, we make attention work for you. Here to help move you beyond assumptions and into real, measurable engagement metrics.

🚀 Explore your options with Amplified today.

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