Seamless Attention Integrations

Power Smarter Media Decisions

The way brands measure advertising impact is changing, and attention is now a must-have metric. But scaling attention measurement across your media planning, buying and verification workflows shouldn’t slow you down. That’s why Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.

What We Offer

API integrations for planning & measurement

Attention Planning

Optimise channel selection, inventory allocation and creative formats before your campaign launches, ensuring media spend is placed where it holds real attention.

In-Flight Verification (Tag & Tagless Solutions)

Track live campaign attention performance across programmatic, display, video, social and CTV.

Omnichannel Attention Data

Access sub-second attention insights across multiple platforms, devices and ad formats, making cross-channel comparison seamless.

Customisable API for Full Control

Directly integrate attention metrics into your internal dashboards, planning tools and reporting systems, delivering insights where you need them most.

Attention Benchmarking

Compare your media’s attention performance against category and market benchmarks, ensuring ad spend is always working efficiently. 

The Commercial Edge

Why integrate attention?

Traditional media metrics like viewability and impressions only scratch the surface. True audience engagement happens when an ad holds attention, and our integrations make that insight actionable at scale.

Reduce Wasted Spend

Stop relying on viewability as a proxy and prioritise inventory that delivers real human engagement.

Optimise Mid-Campaign

With live attention verification, you can shift budget in real time toward high-performing placements.

Prove Media Value

Whether you’re a publisher proving the worth of your inventory or an agency optimising client spend, attention-backed evidence gives you the competitive edge.

Enhance Brand Safety & Suitability

Ensure ads appear in high-attention environments, reducing misattribution and improving ROI.

Future-Proof Your Strategy

With MRC standards evolving and cookies phasing out, attention is becoming a crucial, privacy-safe metric for targeting and measurement.

Amplified look beyond

Where can you use attention integrations?

Media Agencies & Advertisers

Embed attention data directly into your media planning tools, DSPs, and reporting dashboards. Optimise inventory selection, creative execution, and budget allocation with confidence.

Platforms & Publishers

Prove the real engagement value of your advertising inventory. With Amplified’s attention API, demonstrate why your ad placements deserve premium spend.

Ad Tech & Measurement Providers

ProvidersEnhance your offering with science-backed attention metrics, integrating our data into your existing measurement solutions for a more complete performance picture.

Creative & Performance Teams

Use attention data to validate ad effectiveness in real time, optimising creative elements to drive better recall, engagement, and conversion rates.

Plug & Play API
Easily integrate attention insights into existing platforms with minimal lift from your tech team.
Custom Data Feeds
Get attention data structured to your needs, with flexible API endpoints delivering granular or aggregated metrics.
Tag & Tagless Verification
Choose between traditional tracking tags or server-to-server integrations for frictionless in-flight measurement.
Future-Ready Infrastructure
Designed for scalability and security, our API ensures seamless integration with modern ad tech ecosystems.
How it works

Simple, scalable and flexible

Why Amplified?

The clear market leader in attention

Amplified delivers the most accurate attention data in the industry, with a 99% accuracy rate, far exceeding competitors. Our omnichannel coverage spans social, CTV, DOOH, display and programmatic, providing seamless cross-platform insights that drive smarter media decisions. Designed for scalability, our plug-and-play API effortlessly integrates into your existing workflow, removing complexity and providing actionable intelligence. Backed by years of rigorous academic research, our attention measurement isn’t just innovative, it’s trusted by global industry leaders. And with a privacy-first, future-proofed approach, we ensure full GDPR compliance and a sustainable, post-cookie path forward for agencies, brands, and platforms alike.

Let’s get you integrated

Attention isn’t a "nice to have", it’s a business-critical metric. If you’re ready to scale real human attention data into your planning, buying, or measurement ecosystem, let’s make it happen.

🚀 Talk to us about API integrations today.

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Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Strategy
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Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.

Attention benchmarks
Benchmark channel and format performance
Channel and format analysis
Find the right channels and formats to maximise impact and optimise spend
Audience analysis
Discover how your audience views different formats
Creative recommendations
Optimise engagement of your creative
Attention-adjusted™️ reach
Uncover the disparity between planned reach and real human attention
Media plan optimiser
Optimise campaign spend using the power of attention
Platform
Campaign Performance
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Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Live attention performance
Get attention insights for every ad placement.
Attention decay
Gain insights into how attention diminishes for each ad view.
Platform
Creative Testing
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Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Coming soon
Take your creative to the next level and maximise performance

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Services
Integrations
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Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.

Media planning intelligence
Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live
In-flight verification
Measure real attention to validate campaign performance in real time, no tracking tags required
Services
Research
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Capture real human attention data from live ad environments to uncover deep insights into audience engagement.

Measure the performance of your platform
Prove your ad inventory’s value with verified attention insights to boost sales and attract premium advertisers
Campaign and creative insights
Benchmark your campaign performance with attention standards and gain insights to boost engagement and ROI
Tailored studies
If you can dream it, we can measure it. Answer your unique business questions with best-in-class attention science
Services
Analysis
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Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.

Creative testing (managed service)
Test your ad creative across all major social media channels
Bring-Your-Own Data (BYOD)
Already have campaign data? Measure how well your ads performed and where improvements can be made

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.

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