Attention Metrics

Elevating performance through attention-driven insights

In today's fast-evolving advertising ecosystem, capturing real human attention is the key to meaningful impact. At Amplified, we equip agencies, brands and publishers with powerful attention metrics that elevate performance at every level, from strategic planning and creative execution to media optimisation and performance reporting.

Turn attention into action

Wave bye-bye to the notion that attention is a buzzword. Effective attention strategies have proven to improve campaign performance, brand growth and media investments. Sound too good to be true? Trust us, it ain’t. It’s science meets media intelligence, and your time to act is now.

Ready for adoption across your whole media mix

Attention isn't a digital-only metric

Amplified can help you adopt attention across every major channel or media strategy. Whether it's social media, OOH, TV or audio streaming, attention delivers real results.

10%
Boost in ad recall
4 months
Ahead of schedule
56%
More active attention
74%
Uplift in brand recall
3-11%
Increased efficiency
5%
Increase in reach
8%
Increase in reach
Case studies

See how attention changes the game

Real data, real impact—our case studies highlight how attention measurement leads to smarter spending, stronger storytelling, and superior results.

Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Performance

Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Platform
Creative Testing

Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.