Bespoke Attention Research

Uncover the truth about your advertising

It might hurt to hear it, but not all impressions lead to outcomes. At Amplified, we go beyond traditional metrics to capture real human attention in real environments - giving you the insights you need to optimise your media, creative, and overall strategy.

Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.

What We Offer

Attention research like no other

Real Human Attention

Our studies capture live audience engagement across multiple platforms, providing granular insights into where, when, and how people pay attention.

Platform & Format-Specific Analysis

Whether it’s video, display, audio, social, or out-of-home, we measure attention to identify the most effective formats and placements for your campaigns.

Category Benchmarking

Performance marketers leveraging attention data see increased CPC efficiency, higher conversion rates, and improved ROAS.

Creative Effectiveness Insights

Discover what actually holds attention and drives engagement, helping you fine-tune creative for maximum impact.

Measurable brand and commercial uplift

Understand the short term and long-term outcomes that attention is able to provide specific to your brand and strategies.

Custom Study Design

Your research, your way. We work with you to develop a tailored attention measurement study, focused on the specific platforms, audiences, and objectives that matter most to your business.

By measuring audience attention in cinemas, Val Morgan gained deep insights into the sustained impact of big-screen advertising, proving its unmatched ability to hold active attention across entire ad lengths.

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A global-first OOH attention study revealed that not all placements deliver the same impact. With real attention data, QMS and its clients optimised inventory selection, creative positioning, and campaign delivery.

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Pinterest used attention insights to prove the impact of their ad formats, enabling brands to refine creative and drive stronger audience engagement on the platform.

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Case studies

Proven impact across the industry

Global brands, agencies and publishers have used Amplified’s attention research to refine their strategies, improve efficiency, and boost performance.

This research isn’t just about gathering data, it’s about driving action. With our insights, advertisers have successfully reallocated spend, adjusted creative strategies and delivered higher ROI than ever before.

Why attention research?

Traditional metrics like viewability and impressions only tell half the story. Attention research goes further, helping you:

Understand the quality of your media spend

Know which placements drive real audience engagement, not just empty impressions

Optimise creative for different platforms

Ensure your ads are designed for the unique attention patterns of each channel

Boost mental availability & recall

Ads that hold attention increase brand impact, making them more memorable when it matters most

Reduce wasted spend

Shift budgets toward high-performing formats that consistently drive outcomes

Benchmark performance

Compare your brand’s attention metrics against category and market standards, ensuring your advertising is competitive 

Why Amplified?

The competitive advantage

There’s a reason we’re the industry leader in human attention measurement:

Unmatched Accuracy

Our eye-tracking technology and machine-learning models deliver sub-second attention insights with market-leading precision

Cross-Channel Comparability

We measure attention across platforms, devices and environments, enabling apples-to-apples comparisons in across the entire campaign lifecycle

End-to-End Insights

From data collection to analysis, we provide custom reports and actionable recommendations, not just numbers on a page

Global Reach

Our attention research spans multiple markets, allowing brands to understand attention trends at a local and global scale

Privacy-First Measurement

All our research adheres to strict GDPR and privacy regulations, ensuring ethical data collection and compliance

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Get Started

Your attention research, your way

Your brand doesn’t need more assumptions. It needs real, human insights that fuel better decision-making.

Let’s build a bespoke attention research study that helps you optimise your media, refine your creative, and unlock real business impact.

🚀 Talk to us about your attention research needs today.

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Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Strategy
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Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.

Attention benchmarks
Benchmark channel and format performance
Channel and format analysis
Find the right channels and formats to maximise impact and optimise spend
Audience analysis
Discover how your audience views different formats
Creative recommendations
Optimise engagement of your creative
Attention-adjusted™️ reach
Uncover the disparity between planned reach and real human attention
Media plan optimiser
Optimise campaign spend using the power of attention
Platform
Campaign Performance
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Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Live attention performance
Get attention insights for every ad placement.
Attention decay
Gain insights into how attention diminishes for each ad view.
Platform
Creative Testing
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Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

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Take your creative to the next level and maximise performance

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Services
Integrations
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Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.

Media planning intelligence
Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live
In-flight verification
Measure real attention to validate campaign performance in real time, no tracking tags required
Services
Research
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Capture real human attention data from live ad environments to uncover deep insights into audience engagement.

Measure the performance of your platform
Prove your ad inventory’s value with verified attention insights to boost sales and attract premium advertisers
Campaign and creative insights
Benchmark your campaign performance with attention standards and gain insights to boost engagement and ROI
Tailored studies
If you can dream it, we can measure it. Answer your unique business questions with best-in-class attention science
Services
Analysis
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Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.

Creative testing (managed service)
Test your ad creative across all major social media channels
Bring-Your-Own Data (BYOD)
Already have campaign data? Measure how well your ads performed and where improvements can be made

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.

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