Attention for video streaming services

Capturing eyeballs in the on-demand era

In the age of binge-watching and on-demand content, grabbing genuine human attention during video streaming is like trying to stand out at a crowded party. At Amplified, we ensure your ads don't just make an appearance, they make an impact.

attention for tv

Understanding attention in video streaming

Video streaming services, whether OTT, BVOD, or CTV, have revolutionised how we consume content. But with great convenience comes great distraction. Viewers can easily skip, ignore, or multitask during ads.

To navigate this, we categorise attention into three types:

Active attention
Eyes directly on the ad, mission accomplished.
Passive attention
Screen in view, but focus elsewhere, perhaps on that second screen.
Non attention
Eyes off the screen entirely, time to rethink your strategy.
Understanding these attention levels helps you craft campaigns that truly engage your audience.

Our approach: real people, real insights

We collect eye-gaze data from viewers as they enjoy their favourite streaming services. Using advanced machine learning models, we translate this data into actionable attention metrics, revealing how much attention your ads are genuinely receiving.

Our methodology includes:

  • Mobile Devices: Our gaze tracking technology utilises the device's camera to monitor viewer engagement during ad playback, all while adhering to strict privacy and GDPR standards.
  • Connected TVs: Bespoke hardware and webcams capture attention data as viewers watch content in their natural home environments.

This comprehensive approach ensures accurate, real-world insights into viewer behaviour.

The commercial edge of attention metrics

Incorporating attention metrics into your advertising strategy isn't just smart, it's profitable. Here's how:

Optimise Media Spend

Allocate your budget to platforms and formats that capture the most attention, reducing wastage.

Enhance Creative Impact

Develop ads that not only attract but maintain viewer attention, leading to higher engagement.

Boost ROI

Ads that secure active attention are more likely to drive conversions and brand growth.

By focusing on human attention, you bridge the gap between assumed engagement and reality, leading to more effective campaigns.

attention eye
Customer Story

Irish Life optimises BVOD strategy with attention data

When Irish Life set out to refine their BVOD advertising strategy, they leveraged Amplified’s attention measurement capabilities to measure real human engagement across premium streaming platforms.

By understanding where active attention was highest, they rebalanced their media mix, shifting spend towards higher-performing BVOD placements while adjusting creative to maximise impact. The result? Stronger brand performance at a lower cost, proving that an attention-led streaming strategy ensures every ad dollar works harder.

Why attention matters

Without attention,

there's no impact.

Without impact,

there’s no result.

Without results… well,

let’s not go there.

Attention is the foundation of effective advertising, and we’re here to help you unlock it. With our data-backed insights, you can go beyond "airing ads" to delivering campaigns that stick, resonate, and drive action.

Why Attention Matters in Video Streaming
In the dynamic world of video streaming, where viewers have control over their content, capturing and maintaining attention is crucial. Our attention metrics provide a clear picture of audience focus, allowing you to compare data across channels and build a confident media mix strategy.

Ready to amplify your advertising?

Understanding and leveraging attention can transform your video streaming advertising efforts. Let's turn passive viewers into active engagers.

Want to discover the attention power of your platform?
Talk to us about a bespoke Attention Study ->
Ready to utilise BVOD specific attention data in your media strategies?
Explore the Amplified Platform ->