In the age of binge-watching and on-demand content, grabbing genuine human attention during video streaming is like trying to stand out at a crowded party. At Amplified, we ensure your ads don't just make an appearance, they make an impact.
Video streaming services, whether OTT, BVOD, or CTV, have revolutionised how we consume content. But with great convenience comes great distraction. Viewers can easily skip, ignore, or multitask during ads.
To navigate this, we categorise attention into three types:
We collect eye-gaze data from viewers as they enjoy their favourite streaming services. Using advanced machine learning models, we translate this data into actionable attention metrics, revealing how much attention your ads are genuinely receiving.
Our methodology includes:
This comprehensive approach ensures accurate, real-world insights into viewer behaviour.
Incorporating attention metrics into your advertising strategy isn't just smart, it's profitable. Here's how:
Allocate your budget to platforms and formats that capture the most attention, reducing wastage.
Develop ads that not only attract but maintain viewer attention, leading to higher engagement.
Ads that secure active attention are more likely to drive conversions and brand growth.
By focusing on human attention, you bridge the gap between assumed engagement and reality, leading to more effective campaigns.
Attention is the foundation of effective advertising, and we’re here to help you unlock it. With our data-backed insights, you can go beyond "airing ads" to delivering campaigns that stick, resonate, and drive action.
Understanding and leveraging attention can transform your video streaming advertising efforts. Let's turn passive viewers into active engagers.