Attention Analysis

Smarter insights, stronger campaigns

In a world where advertising success is measured in seconds, understanding how and why your ads capture attention is the key to unlocking better performance, higher engagement, and stronger ROI. But not all attention is equal. So how do you know if your creative and media choices are truly working?

That’s where Amplified’s attention analysis services come in. Whether you’re testing new creative concepts, analysing media performance, or benchmarking your inventory against industry standards, we provide granular, human-verified insights that move beyond assumptions to real-world impact.

What We Offer

Deep attention insights, your way

Creative Testing (Managed Service)
Test your ad creative across all major social media channels, analysed against our robust human attention dataset that has been captured from some of the world’s most competitive channels.
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Bring-Your-Own Data (BYOD)
Already have campaign data? We’ll layer in attention insights to measure how well your ads performed and where improvements can be made.
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The Commercial Edge

Why analyse attention?

Every campaign competes for limited audience attention, but not all ads get the engagement they need to drive real impact. Our attention-backed analysis helps you:

Boost ROI

Isn’t this what it’s all about? We help you identify high-attention creative and placements that deliver real business outcomes.

Reduce Wasted Spend

See where attention drops off and reallocate budget to stronger-performing assets.

Understand What Works (and Why)

Decode the link between attention and brand impact, from recall to conversions.

Future-Proof Your Strategy

Get ahead of the MRC’s evolving standards with human-verified attention insights.

Strengthen Media & Creative Decisions

Move beyond assumptions and use data-backed attention insights to fine-tune your campaigns.

Amplified look beyond
Creative Testing

The power of pre-campaign insights


Want to maximise performance before you launch? Our Creative Testing Managed Service lets you:

Test multiple creatives to see which format commands the highest attention

Optimise branding placement to reduce misattribution and increase brand recall

Refine ad duration and storytelling for maximum engagement

Receive platform-specific recommendations tailored to your unique audience

Customer story

Irish Life

By optimising their media mix and creative strategy using Amplified’s attention analysis, Irish Life achieved better brand performance at a lower cost. They streamlined content production, shifted budget from direct response to brand-building, and allocated media toward high-active-attention channels, delivering strong results without increasing spend.

Uncover Hidden Attention Insights

Uncover hidden attention insights


Already have performance data but need to understand how attention played a role? We integrate attention metrics into your existing datasets, offering:

Custom Attention Layering

Apply human-verified attention data to your media results

Cross-Channel Comparisons

See how platforms and formats differ in holding audience engagement

Real-Time Attention Modelling

Identify when and where attention drops off, so you can improve media placement.

Customer story

Omnicom Media Group

By embedding Amplified’s attention data into their media planning tools, OMG improved one client’s media efficiency by 11% in just two weeks, identifying wasted spend and reallocating budgets more effectively. A move that could save the brand $2.5M annually.

Why Amplified?

The competitive advantage in attention analysis

Most Accurate Attention Data

99% accuracy, far surpassing competitors

Omnichannel Measurement

Covers social, CTV, DOOH, display, programmatic and more

The World’s Largest Real Human Dataset

Tens of billions of human interactions captured from real ad environments, globally

Granular, Human-Verified Insights

Goes beyond viewability and engagement to actual attention impact

Proven Effectiveness

Trusted by global agencies, brands and platforms to optimise advertising with precision

Privacy-First, Future-Proofed

Fully GDPR-compliant and designed for a cookieless future

By understanding where and how consumers engage, brands can plan smarter, optimise creative, and drive real-world outcomes.

Let’s analyse attention & optimise your advertising

Whether you need to test your creative, analyse your media data or benchmark your performance, we’re here to help.

🚀  Get in touch and start your attention analysis today.

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Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Strategy
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Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.

Attention benchmarks
Benchmark channel and format performance
Channel and format analysis
Find the right channels and formats to maximise impact and optimise spend
Audience analysis
Discover how your audience views different formats
Creative recommendations
Optimise engagement of your creative
Attention-adjusted™️ reach
Uncover the disparity between planned reach and real human attention
Media plan optimiser
Optimise campaign spend using the power of attention
Platform
Campaign Performance
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Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Live attention performance
Get attention insights for every ad placement.
Attention decay
Gain insights into how attention diminishes for each ad view.
Platform
Creative Testing
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Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Coming soon
Take your creative to the next level and maximise performance

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Services
Integrations
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Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.

Media planning intelligence
Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live
In-flight verification
Measure real attention to validate campaign performance in real time, no tracking tags required
Services
Research
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Capture real human attention data from live ad environments to uncover deep insights into audience engagement.

Measure the performance of your platform
Prove your ad inventory’s value with verified attention insights to boost sales and attract premium advertisers
Campaign and creative insights
Benchmark your campaign performance with attention standards and gain insights to boost engagement and ROI
Tailored studies
If you can dream it, we can measure it. Answer your unique business questions with best-in-class attention science
Services
Analysis
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Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.

Creative testing (managed service)
Test your ad creative across all major social media channels
Bring-Your-Own Data (BYOD)
Already have campaign data? Measure how well your ads performed and where improvements can be made

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.

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