Media Planning Powered by Attention Metrics.

Plan Smarter.
Spend Smarter.
Perform Better.

Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch. Every dollar works harder, every impression drives impact and every campaign is built for success.

Predict & Optimise Attention Before You Launch

Stop guessing.
Start planning with attention measurement.

Traditional media planning relies on outdated reach-based estimates. But reach doesn’t mean impact. With Amplified’s predictive attention metrics, you can optimise media placements, ad formats and budget allocation before your campaign goes live. Reducing wasted spend, increasing engagement and ensuring your ads reach audiences who actually pay attention. So what are you waiting for?

Two Features. One Attention-Optimised Strategy

Attention metrics for smarter media planning

Amplified’s Campaign Strategy feature combines two powerful tools that help brands, agencies and media planners leverage attention measurement for maximum impact.

Where strategy meets science

Campaign strategy builder

Predict campaign performance with attention insights tailored to your objectives. Identify high-attention channels, ad formats and creative elements before launch.

Optimise with real attention data

Media plan

Test and optimise your media mix with real attention benchmarks. Compare scenarios, adjust spending and build an attention-driven strategy that ensures every ad placement is worth it.

Set yourself up for success

Platform benchmarks

Plan with confidence using real human attention benchmarks. Compare formats, platforms and placements to understand how much attention is available and what’s proven to hold attention.

Maximise Engagement with Attention Measurement

Unlock the full power of attention metrics in media planning

Attention Benchmarks

Compare your campaign’s projected attention against industry benchmarks to understand true ad effectiveness

Channel & Format Analysis

Identify which platforms and formats drive the highest engagement based on real attention measurement data

Audience Analysis

Understand how different demographics engage with media and tailor your placements for maximum attention impact

Creative Recommendations

Optimise branding, messaging, and ad structure to ensure your creatives are built to capture and maintain attention

Attention-Adjusted Reach

Move beyond traditional reach metrics to see how many real, engaged viewers your campaign is actually reaching

Media Plan Optimisation

Test, tweak and perfect your media mix before launch. Shift budget to high-attention placements and drive campaign performance

By understanding where and how consumers engage, brands can plan smarter, optimise creative, and drive real-world outcomes.

Unmatched scale. Unrivalled accuracy.

At Amplified, we don’t just measure attention, we redefine it with the world’s most comprehensive dataset. With 38 billion human attention data points collected across 21 countries, our insights are built on real human behaviour, not assumptions.

This global dataset ensures that every attention metric we deliver is grounded in real-world engagement, enabling brands, agencies and platforms to make smarter, data-driven decisions. Whether you're optimising media spend, refining creative strategy, or validating campaign performance, our precision-driven attention measurement helps you unlock stronger outcomes with confidence.

More data. More accuracy. More impact. Because when it comes to attention, detail matters.

Omnichannel attention measurement – everywhere your ads are seen

Your media mix isn’t limited to just one channel, so why should your attention data be? Amplified’s Campaign Strategy tools give you cross-platform insights, ensuring you can optimise attention performance no matter where your ads appear.

We measure human attention across every major advertising environment, including:

Social Media

Meta (Facebook & Instagram), TikTok, Snapchat, X (Twitter), Pinterest

General Web & Programmatic

Display, pre-roll video, in-feed and high-impact formats

Out-of-Home (OOH) & DOOH

Large-format billboards

Television & BVOD

Linear TV, broadcaster video-on-demand and connected TV (CTV)

Audio & Streaming

Spotify and radio

Cinema Advertising

Premium full-screen environments with no distractions 

Wherever your ads run, we help you understand real audience engagement, so you can put your budget where attention works hardest.

Start planning with attention metrics today

FAQs

Amplified
Data coverage & market insights
Using attention in planning & strategy
Pricing, licences & integrations

Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Performance

Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Platform
Creative Testing

Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.