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Traditional media planning relies on outdated reach-based estimates. But reach doesn’t mean impact. With Amplified’s predictive attention metrics, you can optimise media placements, ad formats and budget allocation before your campaign goes live. Reducing wasted spend, increasing engagement and ensuring your ads reach audiences who actually pay attention. So what are you waiting for?
Amplified’s Campaign Strategy feature combines two powerful tools that help brands, agencies and media planners leverage attention measurement for maximum impact.
Predict campaign performance with attention insights tailored to your objectives. Identify high-attention channels, ad formats and creative elements before launch.
Test and optimise your media mix with real attention benchmarks. Compare scenarios, adjust spending and build an attention-driven strategy that ensures every ad placement is worth it.
Plan with confidence using real human attention benchmarks. Compare formats, platforms and placements to understand how much attention is available and what’s proven to hold attention.
Compare your campaign’s projected attention against industry benchmarks to understand true ad effectiveness
Identify which platforms and formats drive the highest engagement based on real attention measurement data
Understand how different demographics engage with media and tailor your placements for maximum attention impact
Optimise branding, messaging, and ad structure to ensure your creatives are built to capture and maintain attention
Move beyond traditional reach metrics to see how many real, engaged viewers your campaign is actually reaching
Test, tweak and perfect your media mix before launch. Shift budget to high-attention placements and drive campaign performance
At Amplified, we don’t just measure attention, we redefine it with the world’s most comprehensive dataset. With 38 billion human attention data points collected across 21 countries, our insights are built on real human behaviour, not assumptions.
This global dataset ensures that every attention metric we deliver is grounded in real-world engagement, enabling brands, agencies and platforms to make smarter, data-driven decisions. Whether you're optimising media spend, refining creative strategy, or validating campaign performance, our precision-driven attention measurement helps you unlock stronger outcomes with confidence.
More data. More accuracy. More impact. Because when it comes to attention, detail matters.
The best brands and agencies are already using attention measurement to plan smarter and maximise ROI. Here’s the proof:
Optimised their media mix with attention in media planning, leading to a 35% increase in campaign attention and a 9% uplift in their Distinctive Brand Asset Score.
Embedded attention into their media strategy, resulting in +10.3% ad recall for Lotto and +20.6% for Set For Life, while competitors saw a -6.3% decline.
Integrated Amplified’s API into their planning tools, making media spend 11% more effective in just two weeks, equating to an estimated $2.5M in annual savings.
Your media mix isn’t limited to just one channel, so why should your attention data be? Amplified’s Campaign Strategy tools give you cross-platform insights, ensuring you can optimise attention performance no matter where your ads appear.
We measure human attention across every major advertising environment, including:
Meta (Facebook & Instagram), TikTok, Snapchat, X (Twitter), Pinterest
Display, pre-roll video, in-feed and high-impact formats
Large-format billboards
Linear TV, broadcaster video-on-demand and connected TV (CTV)
Spotify and radio
Premium full-screen environments with no distractions
Wherever your ads run, we help you understand real audience engagement, so you can put your budget where attention works hardest.
Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.
Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.
Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.
Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.
Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance
Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.
Capture real human attention data from live ad environments to uncover deep insights into audience engagement.
Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.
Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.