Traditional reach planning assumes every impression is worth the same, but we know that’s not the case. Attention-Adjusted® Reach Curves (AARC) take things further by filtering out non-attentive impressions, giving media planners a real view of their actual attentive audience.
AARC’s show the true human attention volume for the reach you’re buying, helping you see, per channel, how your investment translates to eyes-on-ad engagement. This means you can make smarter calls on where to allocate budget and which formats will deliver the best results.
Unlike standard reach curves, which simply map impressions to estimated audience size, AARC’s expose the gap between served reach and real attention, giving you a clearer picture of what you’re actually paying for. Oh, and it's exclusive to Amplifed - because we smart like that.