Outcome:

3-11% increased efficiency and avg. saving of $2.5m USD annually.

Attention-informed planning made clients’ total media spend between 3% and 11% more effective by identifying potentially wasteful investments and reallocating that spending elsewhere. It showed one CPG portfolio brand could save $200,000 in just two weeks, based on the projected spend for that period compared to the projected spend when accounting for attention-based recommendations.

OMG estimates it could save that brand $2.5 million annually.