outcome:

More reach and net active attention seconds for the same budget

The brand rebalanced their media allocation to shift budgets towards higher attention channels, off the back of outcomes from optimising their baseline plan using Amplified's campaign strategy insights.

The changes in channel selection and format use contributed to an 8% increase in reach, a 14% increase in active attention seconds and a 6% increase in active attention per reach point, for the same budget spent as per the original plan.