Both measure real human behaviour. Only one transforms that intelligence into better marketing decisions.
For organisations seeking to understand the effectiveness of television advertising, both Amplified and TVision are leaders in attention measurement. Both have challenged the industry’s reliance on reach and viewability by showing that human attention, not exposure, drives advertising effectiveness.
TVision has established itself as one of the world’s leading providers of television and connected TV audience attention measurement. Amplified has evolved that science into something broader - attention that informs every marketing decision, from creative development through to long-term business outcomes.
TVision has established itself as one of the world’s leading providers of television and connected TV audience attention measurement, helping broadcasters, agencies and advertisers understand how audiences engage with television content and advertising.
Amplified combine real human attention measurement with advanced machine learning to support:
Attention becomes a strategic planning capability, not simply a television measurement metric.
Amplified's dataset is founded on extensive human eye-tracking conducted in genuine viewing environments from dozens of research projects across all major ad platforms and markets.
Across genuine media environments
Across multiple devices
Across TV, digital, social, cinema, OOH, and more
Under real-world distraction
Social platforms
Digital video
Connected TV
Broadcast TV
Online environments
Out of home media
Television measurement has traditionally focused on audiences. Advertisers, however, invest in advertising. Rather than measuring general viewer engagement during programmes or commercial breaks, Amplified aligns measured human attention directly to broadcast advertising logs, enabling precise attribution of attention at the advertisement level.
Television remains one of the most powerful channels available, but today’s campaigns rarely exist in isolation. Using a common attention framework, Amplified compares attention consistently across:
Understanding what happened is valuable. Understanding what will happen is transformative. AttentionAI extends Amplified's behavioural science into predictive intelligence. Using sophisticated machine learning models trained on one of the world's largest repositories of real human attention data, AttentionAI predicts how creative will perform before campaigns launch.
A defining characteristic of Amplified's methodology is recognising that attention varies in quality, not simply duration. Our proprietary framework distinguishes between:
The moments where people are consciously processing the advertising.
The time viewers spend looking near, but not directly at your ad.
Moments where the advertising simply isn’t working.
How far genuine attention travels — and how quickly it falls away.
Rather than asking "Did viewers watch?", marketers can answer:
"When did they engage, why did they disengage, and what should we change?"
Limited
Limited
Primarily attentive viewing metrics
Limited
TV & CTV focused
Limited
Primarily TV & CTV
Both organisations are recognised leaders in attention measurement. The comparison above reflects differences in product scope, methodology and primary customer use cases.
Amplified answers these questions within a single connected attention framework.
TVision helps you understand how audiences watched television.
Amplified helps you understand how audiences watched your advertising.
TVision helps you understand how audiences watched television.
Amplified helps you understand how audiences watched your advertising and how to make every campaign perform better.
Because Amplified aligns real human attention directly to broadcast ad logs, every campaign, every creative execution and every television spot can be evaluated on the attention it genuinely earned - not simply the attention surrounding it.
Combined with predictive AI, cross-channel planning, campaign measurement and marketing effectiveness modelling, Amplified transforms attention from a television metric into a comprehensive advertising intelligence platform.