Up to 75% of your ad isn't being actively paid attention to. Which means:
AttentionAI reads what’s actually capturing attention frame by frame, second by second by modelling real human viewing behaviour.
Your creative asset is uploaded into the AttentionAI engine.
Each frame is analysed to quantify the impact of faces, objects, motion, and text the creative’s attention DNA.
Creative signals are conditioned on platform dynamics and human attention data to predict active, passive, and non-attention.
20,000 unique viewing personas are simulated per ad, creating a panel-like attention audience for each media environment.
Billions of synthetic signals are aggregated into attention decay curves and benchmarks.
No waiting on panels. No commissioned studies. Just upload, model, decide.
Drop in the video you're testing; a finished cut, an alternate edit, or a concept still in review.
Built on 50B+ real attention data points. Breaks your ad into second-by-second frames, correlating every element against format norms.
Creative score, attention decay, hook & hold performance, benchmark comparisons.
Improve creative, adjust media, reduce waste before a cent is spent.
Diagnose what works inside the cut.
Match every ad to the right placement.
Plug attention into the systems you already run on.
See which ad actually holds attention, not just which one looks best in the meeting.
“It’s like having attention data from 20,000 people looking at your ad.”
Shift budget toward formats and placements that deliver attention, not just impressions.
Understand where attention drops off and fix it before it impacts performance.
Trained on one of the world’s largest attention datasets.
Run it across every creative, every campaign, every channel.
Outputs you can act on immediately — and integrate into the systems you already run on.
AttentionAI is powered by Amplified’s world-leading bespoke research, built over a decade capturing how real people pay attention to ads in live environments.
Unlike lab studies or proxy-based models, this dataset reflects true human behaviour across platforms, formats and contexts — with over 50 billion attention data points collected globally.
// 1. Predict attention for a creative
const result = await amp.predict({
creative: "s3://ads/summer_launch.mp4",
format: "feed",
channel: "tiktok",
});
// 2. Decision-ready response
{
"attention_score": 73,
"hook_index": 112, "hold_index": 94,
"decay": [0.92, 0.95, 0.94, …],
"benchmark_delta": +12,
"active_percentage_to_ad_length": 63
...
For teams operating at volume, the AttentionAI API and MCP embeds predictive attention directly into your workflow so every creative is tested, optimised and ready before it hits media.
Integrate once, and turn attention into a continuous, automated signal across planning, buying and optimisation.
