AttentionAI turns creative into structured, predictive attention datasets that integrate directly into your planning tools, reporting systems, creative workflows and AI-enabled environments.
Whether via API or MCP, AttentionAI helps teams move beyond one-off reports and make human attention a native input into how creative and media decisions are made.
1# register a creative for attention analysis2curl -X POST https://api.attentionai.amplified.co/api/v1/creatives \3 -H "Authorization: Bearer $AMP_KEY" \4 -H "Content-Type: application/json" \5 -d '{6 "downloadableUrl": "https://cdn.acme.co/summer_v3.mp4",7 "webhookUrl": "https://app.acme.co/hooks/attention"8 }'
For brands, agencies, platforms and analytics teams that want to operationalise attention across high-volume workflows.
Upload or register creative, run predictive attention analysis, and receive structured outputs back into the systems your teams already use - no manual reporting layer required. The API supports programmatic upload, rapid-turnaround datasets and direct integration.
use attentionAI to
ATTENTION DATA · INTO EVERY SYSTEM
Your creative
mp4 · mov · public url
AttentionAI engine
predictive attention model
Via API
rest · json · webhooks
Via MCP
agentic / ai tools
lands inside your stack
Pick the path that matches how your teams actually build, whether it’s structured data inside your own systems, or attention made available to AI-enabled workflows.
01
For teams that want structured attention data directly inside their own systems. Upload or register video assets or URLs, trigger predictive analysis, and receive structured outputs consumed by your platforms, dashboards and internal models.
best for
02
MCP integration allows AttentionAI outputs to be accessed by AI-powered environments, helping teams bring predictive attention into automated workflows, decision support systems and internal assistants.
best for
From creative to a complete attention dataset built to run at production scale, asynchronously.
STEP 1
Send a file or a public URL. Get back a creative ID, prepared for analysis.
POST /creativesSTEP 2
Analysis runs asynchronously. Poll for status or receive a webhook on completion.
async · webhookSTEP 3
A rich, ad-specific attention dataset, ready to plug into your systems.
GET /…/synthetic_audienceEvery asset generates a structured dataset designed to support both creative and media decisions.
Designed to plug straight into planning tools, reporting dashboards and internal models.
creative_summer_v3.mp4
Attention score
73.4
Active sec
4.7s
Passive sec
1.9s
attention decay · 30s
activepassiveAttentionAI detects the creative’s aspect ratio and duration, then returns attention data for matching platforms and formats. Each upload can also be explored against a modelled audience of 20,000 viewers, helping teams understand how attention is likely to differ across audiences and media environments.
one upload becomes a reusable dataset across
Use AttentionAI to test creatives at scale, compare assets, identify stronger executions and feed results back into creative pipelines. The API supports use cases such as batch testing, auto-selecting stronger creative and feeding results into creative workflows.
Test creatives at scale, compare assets, identify stronger executions and feed results back into creative pipelines.
Connect creative performance to media decisions, from platform selection to spend.
Use attention as an input into advanced analytics and decision systems.
Use MCP to make attention available inside AI-enabled workflows.
AttentionAI supports a wide range of digital and video formats today, with more media environments on the way.
live now · digital & video
coming soon
AttentionAI is trained on real human attention signals and grounded in observed behaviour, not viewability layers or proxy assumptions. This foundation is designed to improve accuracy, commercial reliability and scalable decision-making. That means the outputs are built to help teams understand not just whether an ad was delivered, but how audiences are likely to pay attention to it across media.
not a one-off report
not a static output
not a standalone tool
Technically robust under the hood, practical for commercial teams on top.
technical characteristics
1# register a creative for attention analysis2curl -X POST https://api.attentionai.amplified.co/api/v1/creatives \3 -H "Authorization: Bearer $AMP_KEY" \4 -H "Content-Type: application/json" \5 -d '{6 "downloadableUrl": "https://cdn.acme.co/summer_v3.mp4",7 "webhookUrl": "https://app.acme.co/hooks/attention"8 }'
Whether you’re building a planning tool, scaling creative testing, feeding MMMs, developing AI-enabled workflows or creating a custom optimisation model, AttentionAI can help turn predictive attention into a practical decision layer.