Successful brands are on the lookout for high-quality advertising spaces, and they're turning to attention metrics to find them. Traditional impressions no longer suffice; understanding genuine human engagement is key. By leveraging attention data, you can demonstrate the true value of your platform, attracting premium advertisers seeking meaningful connections with their audiences.
Pinterest partnered with Amplified Intelligence to quantify the real attention value of its ad inventory, proving that its visually immersive environment drives stronger, more sustained engagement. By integrating attention metrics into its advertising framework, Pinterest provided brands with data-backed confidence in the platform’s ability to capture and hold user focus.
The study revealed that Pinterest’s highly visual, intent-driven audience delivered 30% more active attention compared to standard social media feeds, with longer sustained engagement per ad. This reinforced Pinterest as an optimal platform for brands seeking high-quality engagement. These insights empowered Pinterest to refine ad offerings, enhance advertiser education, and position its inventory as a premium choice for attention-led campaigns, ultimately enabling brands to maximise return on ad spend in high-attention environments.
We offer the world's most accurate and comprehensive collection of attention data, ethically gathered through GDPR-compliant, triple opt-in panels. Our sub-second human gaze tracking in real environments - complete with real distractions, ensures authenticity. Our machine-learning models are designed for true omnichannel measurement, providing equitable comparisons across various environments, devices, and formats.
Work alongside advertisers to assess the attention performance of your environment and formats. Test different ad lengths and formats to identify what captivates your audience most effectively.
- Determine the attention performance of your inventory
- Set competitive benchmarks for the inventory you offer
- Enhance the attention performance of your formats
- Align inventory sales with specific sales funnel objectives
- Educate your clients on maximising the benefits of your advertising environment
- Position yourself as an ethical and sustainable attention seller.
Ensure your data is accessible in Amplified’s self-service platform, the go-to SaaS tool for media planners comparing channel allocation scenarios. When brands and media buyers seek trusted omnichannel attention measurements, having your inventory in the mix ensures they can leverage it to achieve their marketing goals.
Brands and media buyers are increasingly directing their budgets based on attention metrics. By understanding the attention value of your viewing environment and formats, you can offer inventory tailored to your clients' sales funnel needs. Your UX and R&D teams can leverage real human attention data to inform user-centric designs, creating high-attention environments that stand out in the market.
Designing and selling media grounded in attention metrics empowers you to create environments that:
By adopting attention metrics, you align with the evolving standards of the advertising industry, speaking the same language as your clients and meeting their expectations for performance and transparency.
Embrace attention metrics with Amplified and transform your platform into a beacon of advertising excellence.
Get started with Amplified by harnessing human attention metrics to showcase the true value of your advertising inventory, attract premium advertisers, and position your platform as a leader in high-quality, engagement-driven media.
