Active attention
Eyes locked directly on your ad, cue the applause.
Passive attention
Screen in view, but focus elsewhere, perhaps on that cute cat video.
Non attention
Eyes (and mind) completely off-screen, time to rethink that strategy.
In the ever-scrolling world of social media, grabbing genuine human attention is like finding a needle in a haystack, while blindfolded. At Amplified, we cut through the digital noise to measure how, when, and why users engage with your social media ads.
Social media is the ultimate portable companion, accompanying users everywhere. From morning commutes to late-night snack runs. With billions of users worldwide, and projections reaching over 5.8 billion by 2027, it's a goldmine for advertisers. But here's the kicker: not all attention is created equal.
We break down attention into three flavours:
We utilise in-built cameras on mobile devices to track eye movements as users naturally navigate their social media feeds. No gimmicks, no intrusive gadgets, just authentic engagement. Rest assured, our process strictly adheres to privacy and GDPR standards, because we value trust as much as you do.
Our machine learning models analyse factors influencing attention intensity, including:
This comprehensive analysis ensures a true attention measurement, giving you insights that are both deep and actionable.
In the bustling bazaar of social media, fleeting glances won't drive brand growth or sales. Sustained human attention is the secret sauce. By leveraging our attention metrics, you can:
Align your strategies with how users actually engage, not how you think they do.
Invest where it counts, avoiding the pitfalls of assumed attention.
Craft ads that not only catch the eye but also linger in the mind.
Attention is the foundation of effective advertising, and we’re here to help you unlock it. With our data-backed insights, you can go beyond "airing ads" to delivering campaigns that stick, resonate, and drive action.
Ready to transform your social media advertising with human-centric insights? We offer a range of data collection packages tailored to your goals and budget. Let's turn those passive scrollers into active engagers.
