Look Beyond.

The evolution of Amplified

The world of advertising is drowning in impressions. Ads are everywhere, but how many are actually seen? More importantly, how many truly matter?

At Amplified, we’ve spent years proving that attention isn’t just a buzzword, it’s the missing link between media investment and real impact. But attention measurement alone isn’t enough anymore. The game has changed, and so have we.

We’ve evolved beyond simply tracking attention. Now, we empower brands, agencies and platforms to amplify its impact. Our cutting-edge tools move beyond viewability and vanity metrics, giving you human-first measurement that drives actual business results.

From attention to action

Beyond Impressions

We don’t count ads. We measure human engagement

Beyond
Clicks

We track real impact, not just surface-level interactions

Beyond Assumptions

Our data is science-backed, predictive and built for media effectiveness

Beyond Numbers

We see people, not just profiles, by both measuring how real humans engage with media and empowering the people behind campaigns to make better decisions

Why  ‘Look Beyond’?

“Look Beyond” is more than a tagline.
It’s a challenge.
A rallying cry for brands that refuse to settle for outdated metrics. A mindset shift that asks you to question everything about how advertising is measured and optimised.
The advertising industry is full of noise. We help you cut through it. Whether it’s media planning, in-flight optimisation or strategic creative testing, Amplified is here to help you redefine what success looks like.

So, are you ready to look beyond the old way of thinking?

Let’s change the game together.