Dr Karen Nelson-Field is not just a globally recognised media scientist - she’s a trailblazer who’s redefined how the world measures and understands human attention. As the founder of Amplified, Karen leads the charge in empowering brands, platforms, and advertisers to look beyond outdated metrics and unlock the true power of attention.
With over 17 years of ground-breaking research under her belt, Karen has become a trusted advisor to some of the world’s biggest names, including Google, Facebook, Snapchat, and OMD. She’s a regular fixture on global stages like AdWeek, Cannes Lions, and SXSW, where her thought-provoking insights challenge industry norms and spark innovation.
Karen’s expertise has been spotlighted in leading publications like The New York Times, The Wall Street Journal, and Bloomberg Business. In 2022, she was honoured as a "Game Changer" by the AdMonsters + AdExchanger Top Women in Media & Ad Tech Awards - an accolade that perfectly captures her challenger mindset.
Karen doesn’t just talk about redefining the media landscape - she writes the book on it. Literally.
Peeling back the layers of what makes content shareable, this book is a must-read for anyone wanting to decode the elusive ‘viral’ success.
Under Karen’s leadership, Amplified is transforming the way the industry values and measures attention. Her work has redefined attention metrics, moving beyond impressions and clicks to deliver actionable insights that drive meaningful outcomes for brands and advertisers.
Karen hasn’t just been leading Amplified, she’s inspiring an entire industry to think differently, act smarter, and embrace attention as its most valuable currency.
Looking to energise your team or inspire your audience? Karen is available for speaking engagements, bringing her engaging, thought-provoking style to events, seminars, and workshops worldwide.
From reshaping the attention economy to empowering brands with smarter insights, Karen Nelson-Field continues to help drive Amplified in pioneering the next generation of media measurement.
