Dr Karen Nelson-Field

From reshaping the attention economy to empowering brands with smarter insights, Karen Nelson-Field continues to help drive Amplified in pioneering the next generation of media measurement.

Attention explainers

Attention explainers

DNA of the Attention Economy

Amplified Founder and attention pioneer, Dr Karen Nelson-Field, describes the fundamental qualities of the data flow required for the future success of attention economics in advertising.

September 5, 2023

Attention explainers

Attention explainers

Attention Applied: Where’s the human?

In this column for WARC, Dr Karen Nelson-Field is joined by WARC’s Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion, imagination, and wisdom are at the heart of the next iteration of the web.

September 5, 2023

Attention explainers

Attention explainers

Attention Applied: Where’s the human?

In this column for WARC, Dr Karen Nelson-Field is joined by WARC’s Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion, imagination, and wisdom are at the heart of the next iteration of the web.

Attention explainers

Attention explainers

‘Meaty Proof’ in the field of attention measurement

In this column for WARC, Dr Karen Nelson-Field presents several case studies that provide the robust evidence, or ‘Meaty Proof’ that attention measurement can achieve stronger business performance in areas such as profitability.

Attention explainers

Attention explainers

‘Meaty Proof’ in the field of attention measurement

In this column for WARC, Dr Karen Nelson-Field presents several case studies that provide the robust evidence, or ‘Meaty Proof’ that attention measurement can achieve stronger business performance in areas such as profitability.

Attention explainers

Attention explainers

Forbes: Media Measurement Fails When It’s Founded On Inward Facing Pillars

In her latest Forbes Business Council article, Dr Karen Nelson-Field explains how industry players must be all-in for the long haul and prepared to thoroughly recalibrate existing practices to fuel fairness, accountability and precision, rooted in rigorous attention data.

Attention explainers

Attention explainers

Forbes: Media Measurement Fails When It’s Founded On Inward Facing Pillars

In her latest Forbes Business Council article, Dr Karen Nelson-Field explains how industry players must be all-in for the long haul and prepared to thoroughly recalibrate existing practices to fuel fairness, accountability and precision, rooted in rigorous attention data.

Browse all

Attention explainers

Attention explainers

Forbes: Media Measurement Fails When It’s Founded On Inward Facing Pillars

In her latest Forbes Business Council article, Dr Karen Nelson-Field explains how industry players must be all-in for the long haul and prepared to thoroughly recalibrate existing practices to fuel fairness, accountability and precision, rooted in rigorous attention data.

Attention explainers

Attention explainers

DNA of the Attention Economy

Amplified Founder and attention pioneer, Dr Karen Nelson-Field, describes the fundamental qualities of the data flow required for the future success of attention economics in advertising.

February 27, 2023

Attention explainers

Attention explainers

The Expectation-Reality Gap in the year of attention efficiency

In her latest WARC column, Dr Karen Nelson-Field explains how good attention data, in the right use cases, restores efficiency in the models and tools used in everyday marketing.

Attention explainers

Attention explainers

‘Meaty Proof’ in the field of attention measurement

In this column for WARC, Dr Karen Nelson-Field presents several case studies that provide the robust evidence, or ‘Meaty Proof’ that attention measurement can achieve stronger business performance in areas such as profitability.

September 5, 2023

Attention explainers

Attention explainers

Attention Applied: Where’s the human?

In this column for WARC, Dr Karen Nelson-Field is joined by WARC’s Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion, imagination, and wisdom are at the heart of the next iteration of the web.

Using attention

Using attention

Harnessing Active and Passive Attention to Drive Business Outcomes

Dr Karen Nelson-Field in partnership with Pinterest highlights the combined value of active and passive attention in advertising effectiveness.