Amplified Self-Service Creative Testing

Test Your Ad’s Attention Power. Fast.

Get real insights. Powered by Attention AI. Results in under 24 hours.
Backed by 59B+ attention data points, trusted by brands like Virgin, Unilever, and RedBull.

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You’re not just buying impressions. You’re buying attention.

You might not want to hear it, but most creative fails before it’s even seen. Amplified helps you fix that. Our science-backed attention testing tool shows how your video ad performs before you go live, so you can optimise what matters: eyes on, minds engaged.
Upload
Choose your goals, drop in your creative. Takes 2 minutes.
Score
Get your Attention Score and performance breakdown in under 24 hours.
Maximise
Actionable creative + media recommendations delivered straight 
to your inbox.

Delivered to your inbox in under 24 hours!

See what you’ll unlock with Amplified

Creative attention score

See how well your ad holds attention, benchmarked against others

Second-by-second breakdown

Know exactly when your audience tunes out

Platform & format fit

Learn where your creative thrives (TikTok, Meta, Snap, YouTube)

AI + human-led recommendations

Actionable tips to optimise impact

By understanding where and how consumers engage, brands can plan smarter, optimise creative, and drive real-world outcomes.
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AI powered insights that help you make sure your brand doesn’t go missing when it matters most

Attention decay is like your ad shrinking with every passing second. If you don't account for platform and format in your creative execution, and don't capture interest early, your brand gets smaller and smaller in the eyes of your audience until it practically disappears.

Our sophisticated Attention AI can help you;

Identify drop-off points where viewers lose interest
Reveal the strongest moments of engagement
Understand where to position your brand for maximum effect

Invaluable for tailoring creative and maximising ROI

"Partnering with Amplified has enabled us to clearly demonstrate to brands how attention varies significantly between platforms and how Snapchat excels at driving deeper, more active engagement. These insights have become an invaluable tool for helping advertisers tailor creative, optimise media investment, and plan campaigns that maximise ROI and long-term brand impact"


Abhishek Loumish, Group Manager, Marketing Science, Snapchat
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Turn attention data into decisions that actually deliver

Get comprehensive insights that show you exactly where your creative performs best and how to optimise it for maximum impact across all platforms.

Know where your creative performs best

Our recommendations engine identifies the formats and platforms where your current creative is most likely to drive outcomes, based on actual attention patterns and campaign objectives.

  • Actionable Media Recommendations based on real attention data
  • Creative Performance Predictions tailored to your audience and goals
  • Optimisation Tips to amplify impact across platforms
Know how to improve your creative for maximum impact

Changes you can make to your creative to both amplify the attention gained and drive impact.

Our Attention AI predicts attention before your ad goes live, using real-world signals to guide both placement and creative design for the best possible performance.

Featured insight
Creative attention score

A single, powerful score that measures how well your video creative holds attention, benchmarked against similar ads.

Active attention
Captures focused, intentional viewing - the most valuable kind of engagement.

Passive attention
Reflects peripheral awareness - still important for brand recall.

Together, these metrics show how much real time you have to land your message effectively.

Attention score
38.15
Benchmark:
35.84
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.

See what you'll get

Real examples of our comprehensive analysis reports and actionable recommendations.

Example report

Attention performance analysis

Get detailed insights into how your ad performs on each platform, including active vs passive attention metrics, attention decay curves, and a comprehensive attention score benchmarked against similar content.

Platform-specific attention metrics
Second-by-second attention decay visualization
Attention score vs industry benchmarks
Example report

Media recommendations

When creative is fixed but media placement is flexible, our AI identifies the optimal platforms and formats where your content will achieve maximum attention and engagement.

Primary platform recommendation with reasoning
Supplementary platform options ranked by performance
Attention thresholds and memory impact analysis
Example report

Creative optimisation insights

When media placement is fixed but creative can be optimised, receive specific recommendations for branding, pacing, emotional elements, and structural improvements to maximise attention capture.

Branding narrative strength assessment
Optimal ad length and pacing recommendations
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Built for modern marketers and media professionals

From pitching to optimisation, Amplified helps at every stage of your creative process
Pitching
Creative leads looking for pitch validation
  • Data-backed strategy presentation
  • Competitive performance analysis
  • Scientific evidence for proposals
Performance Marketing
Performance marketers trying to boost ROI
  • Data-backed strategy presentation
  • Competitive performance analysis
  • Scientific evidence for proposals
Meeting deadlines
Actionable creative + media recommendations delivered straight 
to your inbox.
  • Data-backed strategy presentation
  • Competitive performance analysis
  • Scientific evidence for proposals

See the impact of your creative, everywhere it counts

Comprehensive coverage across all major social and digital platforms with format-specific optimisation.

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Platform
Aspect ratios
Ad seconds
Facebook feed
1:1, 4:5
1-100
Facebook instream
16:9, 1:1, 4:5
5-12
Facebook stories
9:16
1-100
Instagram feed
4:5
1-100
Instagram stories
9:16
1-100
TikTok feed
9:16
5-100
Snap commercial
9:16
3-100
YouTube pre-roll skippable
16:9
12-100
YouTube pre-roll non-skippable
16:9
1-100
Pinterest max width video
1:1
4-100
Pinterest standard video
9:16, 1:1, 2:3, 4:5
4-100
General Web pre-roll video
16:9
1-100
General Web outstream video
16:9
1-100

Get ready to create video ads that captivate, connect and deliver measurable results.

One price per video asset with comprehensive reporting and analysis included.

$499

/per creative
Perfect for testing 1-4 creatives
What's included:
Attention performance metrics for your creative
Media Recommendations for all applicable channels and formats: Facebook, Instagram, YouTube, Snap, Pinterest, TikTok
Creative Recommendations to improve performance
Active, Passive and Non-attention Seconds
Second by second Attention Decay
Report emailed within 24 hours
Start testing
Looking for more?

If you need to test 5 or more creatives, our team will help coordinate your project and ensure you get comprehensive analysis for all your video ads.

We'll work with you to handle larger volumes and provide the same comprehensive analysis for all your creatives.

Get in touch