Creative Testing Managed Service

Test, learn, optimise - creative that captures attention

In a world where every second counts, your creative needs to do more than just show up, it needs to perform. Amplified’s Creative Testing Managed Service gives you deep, actionable insights into how real audiences engage with your ads, so you can refine, optimise and launch creative that truly lands.

Why test with Amplified?

We go beyond simple viewability metrics to deliver a human-first, attention-driven evaluation of your creative performance. Through rigorous testing from data captured in real-world environments, we help you:

Predict Attention Performance

Know how long audiences engage with your ad and when drop-off occurs

Refine Your Creative Strategy

Get tailored recommendations on branding and visual impact

Optimise for Every Platform

Understand how your assets work across all major social media platforms

Reduce Wasted Spend

Make informed decisions before launch to maximise impact and ROI

How it works

The competitive edge

Unlike traditional pre-testing solutions, Amplified's Creative Testing Managed Service

Leverages real human attention data instead of subjective focus groups
Access both passive and active attention, not arbitrary scores
Benchmarks against category standards for better performance comparisons
Fits seamlessly into your workflows so you can connect creative to real-world campaign outcomes
By understanding where and how consumers engage, brands can plan smarter, optimise creative, and drive real-world outcomes.

Proven impact

Our attention insights have helped global brands refine their creative, leading to:

✔ Higher engagement rates
✔ Increased brand recall
✔ Stronger campaign ROI

Example: In a recent study, an airline brand optimised its video assets based on attention data, resulting in a 35% lift in active attention and improved brand sentiment.

Ready to take your creative to the next level?

Don’t guess. Test, optimise and launch with confidence. We can help you deliver creative that gets the attention it deserves.

Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Performance

Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Platform
Creative Testing

Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.