Creative Testing Managed Service

Test, learn, optimise - creative that captures attention

In a world where every second counts, your creative needs to do more than just show up, it needs to perform. Amplified’s Creative Testing Managed Service gives you deep, actionable insights into how real audiences engage with your ads, so you can refine, optimise and launch creative that truly lands.

Why test with Amplified?

We go beyond simple viewability metrics to deliver a human-first, attention-driven evaluation of your creative performance. Through rigorous testing from data captured in real-world environments, we help you:

Predict Attention Performance

Know how long audiences engage with your ad and when drop-off occurs

Refine Your Creative Strategy

Get tailored recommendations on branding and visual impact

Optimise for Every Platform

Understand how your assets work across all major social media platforms

Reduce Wasted Spend

Make informed decisions before launch to maximise impact and ROI

Creative testing panels

How it works

Submit Your Creative
Send us your ad assets, and we’ll analyse them using our market leading Attention AI
Highly Sophisticated Testing
Leverage highly granular eye-tracking data and attention signals to decode true audience engagement
Receive Actionable Insights
Get a detailed report with attention metrics, attention decay and recommendations to improve effectiveness
Refine & Optimise
Adjust creative elements based on data-backed insights before your campaign goes live

The competitive edge

Unlike traditional pre-testing solutions, Amplified's Creative Testing Managed Service

Leverages real human attention data instead of subjective focus groups
Access both passive and active attention, not arbitrary scores
Benchmarks against category standards for better performance comparisons
Fits seamlessly into your workflows so you can connect creative to real-world campaign outcomes
By understanding where and how consumers engage, brands can plan smarter, optimise creative, and drive real-world outcomes.

Proven impact

Our attention insights have helped global brands refine their creative, leading to:

✔ Higher engagement rates
✔ Increased brand recall
✔ Stronger campaign ROI

Example: In a recent study, an airline brand optimised its video assets based on attention data, resulting in a 35% lift in active attention and improved brand sentiment.

Ready to take your creative to the next level?

Don’t guess. Test, optimise and launch with confidence. We can help you deliver creative that gets the attention it deserves.

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Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Strategy
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Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.

Attention benchmarks
Benchmark channel and format performance
Channel and format analysis
Find the right channels and formats to maximise impact and optimise spend
Audience analysis
Discover how your audience views different formats
Creative recommendations
Optimise engagement of your creative
Attention-adjusted™️ reach
Uncover the disparity between planned reach and real human attention
Media plan optimiser
Optimise campaign spend using the power of attention
Platform
Campaign Performance
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Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Live attention performance
Get attention insights for every ad placement.
Attention decay
Gain insights into how attention diminishes for each ad view.
Platform
Creative Testing
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Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Coming soon
Take your creative to the next level and maximise performance

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Services
Integrations
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Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.

Media planning intelligence
Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live
In-flight verification
Measure real attention to validate campaign performance in real time, no tracking tags required
Services
Research
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Capture real human attention data from live ad environments to uncover deep insights into audience engagement.

Measure the performance of your platform
Prove your ad inventory’s value with verified attention insights to boost sales and attract premium advertisers
Campaign and creative insights
Benchmark your campaign performance with attention standards and gain insights to boost engagement and ROI
Tailored studies
If you can dream it, we can measure it. Answer your unique business questions with best-in-class attention science
Services
Analysis
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Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.

Creative testing (managed service)
Test your ad creative across all major social media channels
Bring-Your-Own Data (BYOD)
Already have campaign data? Measure how well your ads performed and where improvements can be made

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.

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