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Attention is a scarce commodity.
The industry knows this, but doesn’t know how to effectively measure it. As attention decreases, there’s an increasing need to develop the knowledge and tools to navigate the attention economy and work with it, rather than against it.
Reduce wastage in the short and long term by taking part in the Mastering Modern Media in the Attention Economy online learning programme – a course that will give you a deeper understanding of how attention data can be utilised in your day to day media and creative workflows.
Created on a foundation of over 15 years of scientific evidence-based findings, you’ll be exposed to the practices and methodologies of how real human attention data and its technologies can help you craft more insightful media planning and creative strategies. Helping you build an attention plan for your business with guidance from a globally acclaimed researcher and professor in media science.
After 6 weeks you’ll have new future-proofing skills that will keep you steps ahead of a rapidly evolving landscape, and the confidence to apply them.
