Digital Advertising Effectiveness Calculator
Enter your monthly ad spend and planned reach to be provided with a calculation of its effectiveness based on human attention methodology.
Advertising Inefficiency Breakdown
Ads that receive a min. of 2 seconds active
attention
Ads that receive under 2 seconds of active
attention
Ads that receive no attention or are not-viewed at
all
Total monthly ad spend that is wasted or
ineffective
Monthly impressions planned for that receive no human
attention
The amount of reach you’ve planned for that captures
human attention