These insights have become an invaluable tool for helping advertisers tailor creative, optimise media investment, and plan campaigns that maximise ROI and long-term brand impact."

Abhishek Loumish

Group Manager, Marketing Science, Snapchat

Identifying the right metrics for campaigns has been on most advertisers’ minds. Recent evidence shows that creativity delivered on high attention platforms drives stronger impact, and in turn, enhances business outcomes."

Martyn U’ren

Head of Marketing Research and Intelligence Spotify JAPAC

We’re determined to break free from traditional digital media measurement. As part of this study, we wanted to look beyond simply assessing ‘why social platforms work best’ and dig into the finer details that have implications for our whole advertising approach: particularly exploring how current market share and brand placement affect campaign outcomes."

Marina Lokteva

Media Strategy Lead, PepsiCo Europe