Your results*

Based on the attention performance recorded from over 35,000 Facebook feed ad views, our sophisticated AI predicts this ad format will generate;

active ad active

2.8s

Likely active attention
seconds gained

Looking directly at the ad

passive ad passive

3.0s

Likely passive attention
seconds gained

Eyes on screen not on ad

non-attention non-attention

9.2s

Likely non-attentive
seconds

Eyes not on screen, not on ad

*The device type, percentage of ad length viewed, attention decay, brand size, creative and demographic targeting can impact these results.

Creative performance

Below is guide based on global benchmarks of the typical audience attention throughout a typical 15s Facebook in-feed ad view.

Your creative performance

Based on global attention behaviours, below showcases the attentive performance of your creative and related impacts on your brand.

Did you know...

Ads need to capture attention for at least 2.5 seconds to be remembered.

Did you know...

An incredible 85% of online ads don’t achieve this benchmark, making them ineffective or even wasteful.

Did you know...

And as much as 80% of viewers misattribute advertising due to lack of concentrated attention or effective branding.


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Test the attention performance of your ads, free.

Upload a 15 second Facebook In-feed ad and get your adverts attention performance.*
Find out where your audience are and are not paying attention.

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14-16 second duration
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*based on attention benchmark data

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70-90% active attention within the first 2 seconds

Less than 25% of audiences actively watching between the 3rd second and 4th second

Less than 10% are still viewing beyond 4 seconds

15.00

video icon

Active attention

If your brand, or branded moments appear here, you’re giving your campaigns the best opportunity to achieve their objectives and deliver a positive outcome for your brand.

Passive attention

If your brand, or branded moments appear beyond this point then you are likely not capturing the desired or required attention from audiences. Resulting in wasted ad spend and misattributing your creative to that of a direct competitor.

Non attention

If your brand, or branded moments appear beyond this point then you are likely not capturing the desired or required attention from audiences, wasting ad spend and misattributing your creative to that of a direct competitor.

Without human attention,
brands can't grow

Positive business outcomes from attention can be correlated to both long and short term commercial benefits. While conversely, poor attention performance can result in wasted media spend, misattribution from audiences toward competitor brands or even loss of market share if attention is not catered for accordingly in your strategies.

Short-term benefits
Attention has shown to impact awareness, brand perception, consideration and build memory retention.
Long-term benefits
Attention has shown to reinforce familiarity and support delivery of acquisition driven business outcomes.
Why Amplified?

Attention is about more than just the creative

Attention performance and behaviours can dramatically change by platform, device, category and even market. Which is why it is not a one-size-fits-all approach and not all attention is created equal. You can utilise attention in your brand strategies whether it be through pre-campaign or in-flight measurement, in your media planning and buying strategies, and across a host of advertising channels.

benchmarks

Dive deeper into your creative performance

Want to get attention insights into how your creative performs on leading social channels?
We can quickly and easily show you how to make better decisions about your creative and where to place it for maximum impact specific to your brand.

Talk to us ->
Case study

A major national banking client was able to drive campaign efficiencies using attention in just 3 short months

Attention verification and in-flight optimisation delivered greater active attention, CTR and conversion while reducing CAC by 30%
4.46%
Increase in click through rate
30%
Uplift in conversions
33.49%
Reduction in CPA
Read more ->

Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Strategy
Enquire now ->

Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.

Attention benchmarks
Benchmark channel and format performance
Channel and format analysis
Find the right channels and formats to maximise impact and optimise spend
Audience analysis
Discover how your audience views different formats
Creative recommendations
Optimise engagement of your creative
Attention-adjusted™️ reach
Uncover the disparity between planned reach and real human attention
Media plan optimiser
Optimise campaign spend using the power of attention
Platform
Campaign Performance
Enquire now ->

Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Live attention performance
Get attention insights for every ad placement.
Attention decay
Gain insights into how attention diminishes for each ad view.
Platform
Creative Testing
Enquire now ->

Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Coming soon
Take your creative to the next level and maximise performance

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Services
Integrations
Enquire now ->

Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.

Media planning intelligence
Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live
In-flight verification
Measure real attention to validate campaign performance in real time, no tracking tags required
Services
Research
Enquire now ->

Capture real human attention data from live ad environments to uncover deep insights into audience engagement.

Measure the performance of your platform
Prove your ad inventory’s value with verified attention insights to boost sales and attract premium advertisers
Campaign and creative insights
Benchmark your campaign performance with attention standards and gain insights to boost engagement and ROI
Tailored studies
If you can dream it, we can measure it. Answer your unique business questions with best-in-class attention science
Services
Analysis
Enquire now ->

Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.

Creative testing (managed service)
Test your ad creative across all major social media channels
Bring-Your-Own Data (BYOD)
Already have campaign data? Measure how well your ads performed and where improvements can be made

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.