Your results*

Based on the attention performance recorded from over 35,000 Facebook feed ad views, our sophisticated AI predicts this ad format will generate;

active ad active

2.8s

Likely active attention
seconds gained

Looking directly at the ad

passive ad passive

3.0s

Likely passive attention
seconds gained

Eyes on screen not on ad

non-attention non-attention

9.2s

Likely non-attentive
seconds

Eyes not on screen, not on ad

*The device type, percentage of ad length viewed, attention decay, brand size, creative and demographic targeting can impact these results.

Creative performance

Below is guide based on global benchmarks of the typical audience attention throughout a typical 15s Facebook in-feed ad view.

Your creative performance

Based on global attention behaviours, below showcases the attentive performance of your creative and related impacts on your brand.

Did you know...

Ads need to capture attention for at least 2.5 seconds to be remembered.

Did you know...

An incredible 85% of online ads don’t achieve this benchmark, making them ineffective or even wasteful.

Did you know...

And as much as 80% of viewers misattribute advertising due to lack of concentrated attention or effective branding.


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Test the attention performance of your ads, free.

Upload a 15 second Facebook In-feed ad and get your adverts attention performance.*
Find out where your audience are and are not paying attention.

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14-16 second duration
MP4, AVIF, AVI, MOV up to 30mb


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*based on attention benchmark data

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70-90% active attention within the first 2 seconds

Less than 25% of audiences actively watching between the 3rd second and 4th second

Less than 10% are still viewing beyond 4 seconds

15.00

video icon

Active attention

If your brand, or branded moments appear here, you’re giving your campaigns the best opportunity to achieve their objectives and deliver a positive outcome for your brand.

Passive attention

If your brand, or branded moments appear beyond this point then you are likely not capturing the desired or required attention from audiences. Resulting in wasted ad spend and misattributing your creative to that of a direct competitor.

Non attention

If your brand, or branded moments appear beyond this point then you are likely not capturing the desired or required attention from audiences, wasting ad spend and misattributing your creative to that of a direct competitor.

Without human attention,
brands can't grow

Positive business outcomes from attention can be correlated to both long and short term commercial benefits. While conversely, poor attention performance can result in wasted media spend, misattribution from audiences toward competitor brands or even loss of market share if attention is not catered for accordingly in your strategies.

Why Amplified?

Attention is about more than just the creative

Attention performance and behaviours can dramatically change by platform, device, category and even market. Which is why it is not a one-size-fits-all approach and not all attention is created equal. You can utilise attention in your brand strategies whether it be through pre-campaign or in-flight measurement, in your media planning and buying strategies, and across a host of advertising channels.

benchmarks

Dive deeper into your creative performance

Want to get attention insights into how your creative performs on leading social channels?
We can quickly and easily show you how to make better decisions about your creative and where to place it for maximum impact specific to your brand.

Case study

A major national banking client was able to drive campaign efficiencies using attention in just 3 short months

Attention verification and in-flight optimisation delivered greater active attention, CTR and conversion while reducing CAC by 30%
4.46%
Increase in click through rate
30%
Uplift in conversions
33.49%
Reduction in CPA

Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Performance

Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Platform
Creative Testing

Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.