What Attention Science Says About Your Paid Social Strategy
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If your campaign reports are telling you you’ve hit your reach goals but your performance metrics are underwhelming, you’re not alone. With Amplified's creative testing, you can give yourself a competitive advantage backed by science.
It’s no secret that social media is a beast of a platform for advertisers. Constantly shifting formats, audience expectations, and algorithm tweaks mean that even your best creative is fighting for attention, literally.
But here’s the thing: it’s not just about being seen, it’s about being remembered. That’s where attention science steps in, and why your paid social strategy may need a rethink.
The attention gap: more impressions, less impact
If your campaign reports are telling you you’ve hit your reach goals but your performance metrics are underwhelming, you’re not alone. The reality? A large portion of your “views” simply aren’t turning into attention. That’s because not all impressions are created equal, especially in social feeds designed for speed-scrolling, skipping, and skimming.
Attention science shows that the window for impact is small. Your audience is human (surprise!), and their attention spans on social are subject to a ton of variables, from platform behaviours to the creative itself. The good news? These variables can be measured, predicted and used to your advantage.
What makes a good ad great?
Amplified’s attention research tells us that ads don’t just need to look good, they need to perform smart. And smart performance means understanding when and where your creative lands within the attention curve: is it designed to capture interest and hold it? Does your brand show up before that attention drops off?
We’ve built our self-service Creative Testing tool with this exact job in mind. It gives you a score out of 100 that shows how your creative performs against attention benchmarks, along with recommendations to make it work harder, before you even hit publish.
Smarter social starts here
Paid social is one of your most visible investments. With attention-led creative testing, it can also become one of your most effective. Test concepts. Validate assumptions. Fine-tune your formats and placements.
Because in a world where everyone’s vying for eyeballs, being scroll-stopping isn’t a nice-to-have, it’s a performance advantage.
Curious how your creative stacks up? Amplified’s got your back with a simple self-service experience that will soon become a crucial part of your go-to-market.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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