Using attention

Using attention

Attention explainers

Attention amplifiers

Using attention

Using attention

Platform-Specific Attention Strategies: Tailoring Ads to Where They Work Best

No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges, shaped by how audiences interact with content. To maximise your campaign’s success, you need to adapt your strategy to the unique characteristics of each platform. In this blog we show you how you can tailor your approach to engage, connect, and deliver results.

Using attention

Using attention

Short-Term vs. Long-Term Campaign Objectives: An Attention Perspective

Ready to use attention in your marketing campaigns? Luckily for you, it's capable of delivering results in both short and long term campaigns. Here's how.

Using attention

Using attention

Short-Term vs. Long-Term Campaign Objectives: An Attention Perspective

Ready to use attention in your marketing campaigns? Luckily for you, it's capable of delivering results in both short and long term campaigns. Here's how.

November 24, 2023

Using attention

Using attention

Attention, please: how to shift the dial on digital media’s new success metric

In the third and final part of The Drum’s series on the art and science of attention, measurement experts share advice for marketers to embrace the future digital media success metric.

November 24, 2023

Using attention

Using attention

Attention, please: how to shift the dial on digital media’s new success metric

In the third and final part of The Drum’s series on the art and science of attention, measurement experts share advice for marketers to embrace the future digital media success metric.

Using attention

Using attention

Harnessing Active and Passive Attention to Drive Business Outcomes

Dr Karen Nelson-Field in partnership with Pinterest highlights the combined value of active and passive attention in advertising effectiveness.

Using attention

Using attention

Harnessing Active and Passive Attention to Drive Business Outcomes

Dr Karen Nelson-Field in partnership with Pinterest highlights the combined value of active and passive attention in advertising effectiveness.

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Using attention

Using attention

Platform-Specific Attention Strategies: Tailoring Ads to Where They Work Best

No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges, shaped by how audiences interact with content. To maximise your campaign’s success, you need to adapt your strategy to the unique characteristics of each platform. In this blog we show you how you can tailor your approach to engage, connect, and deliver results.

Using attention

Using attention

Short-Term vs. Long-Term Campaign Objectives: An Attention Perspective

Ready to use attention in your marketing campaigns? Luckily for you, it's capable of delivering results in both short and long term campaigns. Here's how.

November 24, 2023

Using attention

Using attention

Attention, please: how to shift the dial on digital media’s new success metric

In the third and final part of The Drum’s series on the art and science of attention, measurement experts share advice for marketers to embrace the future digital media success metric.

Using attention

Using attention

Harnessing Active and Passive Attention to Drive Business Outcomes

Dr Karen Nelson-Field in partnership with Pinterest highlights the combined value of active and passive attention in advertising effectiveness.

February 5, 2025

Using attention

Using attention

Served vs. Seen: Why Attention Is the Missing Link in Advertising

Not all impressions are created equal. The harsh reality? Just because your ad was served doesn’t mean it was seen. In fact, up to 70% of media spend receives zero human attention. That’s a staggering statistic, and a wake-up call for advertisers everywhere.

January 22, 2025

Using attention

Using attention

The Hierarchy of Attention: How to Maximise Advertising Impact

Attention isn’t random, it’s earned. It’s shaped by platform, device, and ad format, and understanding these elements can mean the difference between an ad that’s scrolled past and one that stops audiences in their tracks.

February 4, 2025

Using attention

Using attention

Optimising Campaigns Based on Brand Size: A Tailored Approach to Attention

Not all brands are built the same, and neither are their advertising strategies. Whether you’re a small challenger, an established contender, or a market leader, the way you leverage attention metrics should reflect the size and needs of your brand.