Using attention

Using attention

Attention explainers

Attention amplifiers

November 25, 2025

Using attention

November 25, 2025

Using attention

How Media Professionals Can Test the Waters with Attention in 2026

Ready to put attention at the heart of your media strategy in 2026? Testing attention doesn’t require new teams or tech stacks. It requires curiosity, collaboration, and a willingness to measure what really matters.

November 19, 2025

Using attention

November 25, 2025

Using attention

How Attention Fuels Conversions in Performance Marketing Campaigns

Performance marketing is designed to drive immediate outcomes. But traditional metrics, impressions, click-through rate and dwell time, only tell us that an ad was served, not that it was seen. That’s where attention data changes the game.

November 19, 2025

Using attention

November 25, 2025

Using attention

How Attention Fuels Conversions in Performance Marketing Campaigns

Performance marketing is designed to drive immediate outcomes. But traditional metrics, impressions, click-through rate and dwell time, only tell us that an ad was served, not that it was seen. That’s where attention data changes the game.

November 11, 2025

Using attention

November 25, 2025

Using attention

How Attention Fuels Mental Availability: The Missing Link Between Media and Memory

Marketers have long known that mental availability is one of the most powerful drivers of long-term growth. But what’s less understood is how mental availability is built. The answer lies in attention. Without attention, there’s no memory encoding. And without memory, there’s no recall when purchase decisions happen.

November 11, 2025

Using attention

November 25, 2025

Using attention

How Attention Fuels Mental Availability: The Missing Link Between Media and Memory

Marketers have long known that mental availability is one of the most powerful drivers of long-term growth. But what’s less understood is how mental availability is built. The answer lies in attention. Without attention, there’s no memory encoding. And without memory, there’s no recall when purchase decisions happen.

October 9, 2025

Using attention

November 25, 2025

Using attention

Attention-Led Creative Testing: What to Do with the Data (And Why It Matters)

Attention-led pre-campaign creative testing reveals exactly how your ad will perform in real-world attention environments before you invest in media. But it’s not just about getting data. It’s about getting direction.

October 9, 2025

Using attention

November 25, 2025

Using attention

Attention-Led Creative Testing: What to Do with the Data (And Why It Matters)

Attention-led pre-campaign creative testing reveals exactly how your ad will perform in real-world attention environments before you invest in media. But it’s not just about getting data. It’s about getting direction.

Browse all

February 4, 2025

Using attention

Using attention

Tailoring Attention Strategies by Brand Size

Not all brands are built the same, and neither are their advertising strategies. Whether you’re a small challenger, an established contender, or a market leader, the way you leverage attention metrics should reflect the size and needs of your brand.

February 5, 2025

Using attention

Using attention

Served vs. Seen: Why Attention Is the Missing Link in Advertising

Not all impressions are created equal. The harsh reality? Just because your ad was served doesn’t mean it was seen. In fact, up to 70% of media spend receives zero human attention. That’s a staggering statistic, and a wake-up call for advertisers everywhere.

Using attention

Using attention

Harnessing Active and Passive Attention to Drive Business Outcomes

Dr Karen Nelson-Field in partnership with Pinterest highlights the combined value of active and passive attention in advertising effectiveness.

Using attention

Using attention

Short-Term vs. Long-Term Campaign Objectives: An Attention Perspective

Ready to use attention in your marketing campaigns? Luckily for you, it's capable of delivering results in both short and long term campaigns. Here's how.

January 22, 2025

Using attention

Using attention

The Hierarchy of Attention: How to Maximise Advertising Impact

Attention isn’t random, it’s earned. It’s shaped by platform, device, and ad format, and understanding these elements can mean the difference between an ad that’s scrolled past and one that stops audiences in their tracks.