Using attention

Using attention

Attention explainers

Attention amplifiers

November 25, 2025

Using attention

Using attention

How Media Professionals Can Test the Waters with Attention in 2026

Ready to put attention at the heart of your media strategy in 2026? Testing attention doesn’t require new teams or tech stacks. It requires curiosity, collaboration, and a willingness to measure what really matters.

October 9, 2025

Using attention

Using attention

Attention-Led Creative Testing: What to Do with the Data (And Why It Matters)

Attention-led pre-campaign creative testing reveals exactly how your ad will perform in real-world attention environments before you invest in media. But it’s not just about getting data. It’s about getting direction.

October 9, 2025

Using attention

Using attention

Attention-Led Creative Testing: What to Do with the Data (And Why It Matters)

Attention-led pre-campaign creative testing reveals exactly how your ad will perform in real-world attention environments before you invest in media. But it’s not just about getting data. It’s about getting direction.

September 3, 2025

Using attention

Using attention

How to Make Social Ads That Capture (and Keep) Attention

Attention can help amplify your creative strategy to deliver real outcomes on social. Here's how.

September 3, 2025

Using attention

Using attention

How to Make Social Ads That Capture (and Keep) Attention

Attention can help amplify your creative strategy to deliver real outcomes on social. Here's how.

August 19, 2025

Using attention

Using attention

What Attention Science Says About Your Paid Social Strategy

If your campaign reports are telling you you’ve hit your reach goals but your performance metrics are underwhelming, you’re not alone. With Amplified's creative testing, you can give yourself a competitive advantage backed by science.

August 19, 2025

Using attention

Using attention

What Attention Science Says About Your Paid Social Strategy

If your campaign reports are telling you you’ve hit your reach goals but your performance metrics are underwhelming, you’re not alone. With Amplified's creative testing, you can give yourself a competitive advantage backed by science.

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November 11, 2025

Using attention

November 25, 2025

Using attention

How Attention Fuels Mental Availability: The Missing Link Between Media and Memory

Marketers have long known that mental availability is one of the most powerful drivers of long-term growth. But what’s less understood is how mental availability is built. The answer lies in attention. Without attention, there’s no memory encoding. And without memory, there’s no recall when purchase decisions happen.

September 11, 2025

Using attention

November 25, 2025

Using attention

Why Foundational Attention Knowledge Is Your Competitive Advantage

Is it time to level-up your career and become attention accredited?

November 24, 2023

Using attention

Using attention

How to Shift the Dial on Digital Media Attention

In the third and final part of The Drum’s series on the art and science of attention, measurement experts share advice for marketers to embrace the future digital media success metric.

Using attention

Using attention

Harnessing Active and Passive Attention to Drive Business Outcomes

Dr Karen Nelson-Field in partnership with Pinterest highlights the combined value of active and passive attention in advertising effectiveness.