In fast-moving environments like social and short-form video, it's not enough to hope your creative works, you need to know. Pre-campaign creative testing gives you that clarity, revealing how your ad will perform in real-world attention environments before you invest in media. But it’s not just about getting data. It’s about getting direction. 

Below, we break down the most actionable insights from Amplified’s creative testing solution and what you can do with them before your campaign goes live.

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1. Attention Benchmarks: Understand the Playing Field

The “so what”: You need a yardstick. Knowing how your ad performs in a vacuum doesn’t help you make decisions, but knowing how it stacks up against others like it absolutely does.

With attention benchmarks tailored by market, format and even platform, you can immediately see whether your creative is lagging, average or leading. This isn’t just a vanity metric, it’s a strategic springboard. You’ll know if you’re underdelivering compared to industry standards and whether a slight tweak or full rethink is required before launch.

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2. Attention Score: Get a Clear Read on Campaign-Readiness

The “so what”: No more guessing if your ad is good enough.

The attention score is a number out of 100 that tells you how well your ad captures and sustains attention. This isn’t about aesthetics or preference, it’s about predicted performance. If your score is below benchmark, you’ve got a clear signal that the ad might not earn its keep. If it's above, you’ve got confidence to go live and scale.

It helps stakeholders speak a common language, whether it’s internal creative teams, media planners or agency partners.

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3. Second-by-Second Attention Performance: Spot the Drop-Offs

The “so what”: Attention isn’t static, it builds, peaks and fades. Knowing when your audience is zoning out lets you fix the parts that aren’t working.

Second-by-second data shows exactly where your ad holds attention… and where it loses it. That moment of creative fade? Now you can see it and shift your key message earlier, tighten the edit or refine the story arc to keep viewers engaged longer.

In other words, you can test attention elasticity and tighten the slack.

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4. Creative Recommendations: Don’t Just Measure, Improve

The “so what”: Knowing your score is one thing. Knowing how to make it better is where the magic is.

Amplified’s recommendations highlight specific elements that can be tweaked to improve outcomes - from branding placement and timing, to pacing, clarity and format fit. Think of it as a mini creative strategist in your toolkit, helping you refine before you spend.

These aren’t generic best practices. They’re based on real performance data from your ad and your platform.

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5. Media Recommendations: Where and How to Launch

The “so what”: Attention is contextual. A strong creative in the wrong environment can still underperform.

Our pre-campaign creative testing also identifies the platforms, channels and formats most likely to drive attention for your specific asset and brand. That means you’re not just launching with better creative - you’re launching it in the right places.

This gives you an instant edge in your media planning and a smarter way to allocate spend from the start.

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Pre-Campaign Testing That Actually Tells You What To Do Next

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Creative testing shouldn’t just be a diagnostic, it should be a decision-maker. With Amplified’s pre-campaign insights, you get the clarity, benchmarks and tactical recommendations you need to go live with confidence, not compromise.

No more launch-and-hope. Now it’s test-and-tweak, then launch with lift.

So what are you waiting for, it’s time to take flight.

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