The Challenge:
Maximising Brand Impact with Distinctive Assets
AIB, one of Ireland’s leading financial institutions, wanted to ensure their media investments and creative executions were delivering maximum impact. They recognised that not all impressions drive real engagement, and that their distinctive brand assets weren’t always being leveraged effectively across digital media.
To optimise both their media mix and creative strategy, AIB needed deeper insight into how their ads were capturing and sustaining attention, ensuring that their branding was positioned to drive stronger recall and commercial outcomes.
The Solution:
Measuring Attention & Brand Performance with Amplified
By partnering with Amplified, AIB used their bespoke research services to measure real audience engagement across their paid digital campaigns. This allowed them to:
- Evaluate the attention performance of their distinctive brand assets across different platforms and formats
- Identify high-attention media placements where branding was more likely to be seen and remembered
- Pinpoint creative weaknesses, including where branding appeared too late or was not effectively reinforced
- Optimise their media mix by focusing budget on high-attention impressions that delivered stronger brand impact
Using eye-tracking and real-world attention data, Amplified provided clear evidence on how AIB’s brand assets were performing, and where optimisations could drive better business results.
The Execution:
Refining Creative & Media Strategy for Greater Impact
Armed with attention insights, AIB reworked their creative strategy to better capitalise on active attention impressions, ensuring their branding was positioned to be seen and remembered.
Key optimisations included:
- Prioritising shorter-length creative to align with real attention spans in digital media
- Ensuring branding appeared earlier and more prominently to drive stronger recall
- Focusing spend on high-attention placements where their distinctive brand assets had the most impact
- Optimising ad formats to ensure that brand recognition was maximised across digital touchpoints
By aligning media planning with attention insights, AIB strengthened the effectiveness of their advertising, without increasing budget.
The Outcome:
Stronger Brand Recognition & Commercial Performance
By refining both creative execution and media mix, AIB achieved:
📈 Better use of distinctive brand assets, ensuring their branding worked harder across digital media
🎯 Stronger ad recall & brand impact, by prioritising high-attention placements
⏳ Shorter, more effective creative, aligned with real audience engagement behaviour
💰 Improved commercial outcomes, by optimising media spend toward placements proven to drive business results
These changes demonstrated that attention measurement isn’t just about viewability, it’s about ensuring every impression works harder to deliver impact.
Conclusion:
Driving Smarter Brand Growth with Attention Data
For AIB, Amplified's attention data was instrumental in refining how they approached both media buying and creative strategy. By prioritising high-attention impressions and optimising branding placement within creative, they were able to enhance brand performance and drive better commercial outcomes.
As the media landscape becomes more fragmented, brands that leverage real attention data will have the competitive edge, ensuring their ads aren’t just seen, but truly remembered and acted upon.
Want to ensure your brand assets are working harder? Discover how Amplified's platform and services can help you maximise impact, reduce inefficiencies, and drive better business results.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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