Outcome:
Highly effective campaigns had 56% more active attention that drove ESOV gains.
Campaigns that ran on higher attention platforms reported a 74% increase in the number of very large business effects achieved after the campaign ran (i.e. profitability, customer acquisition etc). Plus ESOV was reported as being much higher for the campaigns weighted towards the higher-attention platforms.
So spending more budget, relative to your markets hare, only works if the platforms you choose are attention optimised.
This is because these campaigns deemed ‘highly effective’ for business effects, had 56% more active attention than campaigns rates as ‘low effective’.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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