The challenge:
Building emotional resonance in a crowded market
Aer Lingus sought to create a campaign that didn’t just raise awareness but truly resonate with audiences on an emotional level. In a competitive market, the brand needed to ensure their creative cut through the noise, building brand love while delivering measurable outcomes.
TAM Ireland, known for their expertise in television advertising, identified an opportunity to help Aer Lingus optimise their campaign by incorporating advanced attention metrics. Recognising the importance of actionable insights, TAM Ireland introduced Amplified to the project, bringing a new layer of measurement and strategic value to the campaign.
The approach:
Attention and emotion driving campaign success
With TAM Ireland’s guidance, Aer Lingus partnered with Amplified to elevate their television campaign by focusing on both active attention and emotional resonance. The goal was to align the creative with what mattered most – capturing audience attention and driving a meaningful connection to the brand.
Television was selected as the primary channel for its unparalleled ability to deliver attention at scale. Amplified undertook bespoke research to measure the precise human engagement during live TV broadcasts. By analysing second-by-second attention levels, Amplified provided actionable insights into how the creative was performing with audiences in real-world settings.
These insights were then integrated into the campaign execution, helping Aer Lingus optimise their ad placement, refine their messaging and placements, to ensure the campaign was geared for success. The result was a campaign that not only captured attention but turned that attention into meaningful outcomes, including higher brand consideration and increased purchase intent.
The campaign:
“Brand love is in the air”
The Aer Lingus campaign celebrated life’s emotional moments and showcased how the airline could play a meaningful role in its audience’s journeys. With TAM Ireland providing strategic direction, the campaign focused on compelling storytelling, human connections, and stunning visuals to draw viewers in.
Amplified measured audience attention and engagement to ensure the campaign was not only seen but actively engaged with, using advanced tools to provide actionable insights on creative effectiveness.
The results:
Proving the power of attention and audience connection
Thanks to TAM Ireland’s leadership and Amplified's insights, the Aer Lingus campaign delivered:
- A 14% uplift in brand consideration, demonstrating a stronger connection with the audience
- A 10% increase in purchase intent, showcasing how attention-driven storytelling drives tangible commercial outcomes
The collaboration between TAM Ireland, Amplified, and Aer Lingus highlighted the effectiveness of combining advanced attention insights with high-quality creative to deliver real impact.
What this means for brands
TAM Ireland’s expertise in aligning advertisers with the right tools and strategies, paired with Amplified’s ability to measure human attention, showcases how brands can unlock the full potential of their campaigns. Together, they demonstrated that attention-driven advertising delivers both meaningful audience engagement and measurable business results.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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