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A prominent Australian media agency used Amplified’s live campaign performance to make in-flight optimisations for their banking client. The client, promoting a new credit card, was targeting a difficult-to-reach audience, and executing a broad run-of-network campaign across the open web.
The agency selected Amplified looking to utilise attention measurement tag able to provide the agency with live campaign insights across all ads spanning desktop, mobile, and tablet platforms. With robust and highly granular custom algorithms, it was able to process campaign data and generate actionable in-flight insights enabling the agency to maximise the performance of their ad delivery.
Implementation
Two streams of DSP placements were compared: data-adjusted ads using the smart measurement tag and standard brand creative. The agency prioritised scale with delivery and applied brand safety and anti-fraud filters to minimise negative placements.
New HTML5 assets were designed, including various sizes for desktop, mobile, and tablet devices, ensuring a comprehensive test of attention-led optimisation.
Monthly spend was capped at $10,000, with the DSP’s algorithm controlling distribution based on attention data and campaign objectives. This approach maintained a performance ‘safety net’ while ensuring the test’s validity.
The campaign proved a great success for agency and brandy, achieving significant performance gains:
- Increased active attention by 139 days
- 4.46% higher click-through rates (CTRs)
Validating Attention Value
Test ads, which had only a 13.63% higher investment compared to the standard ads, delivered 139 days of active attention, 616 days of passive attention, higher clicks and conversions, and reduced acquisition costs. Key performance highlights included:
- A significant 4.46% increase in Click Through Rate
- A dramatic 30% uplift in conversions
- Reduced CPA by a whopping 33.49%
Efficiency Gains
Improvements in inventory quality and bidding capacity, along with insight-backed optimisation, resulted in significant efficiency gains with 26% fewer impressions fuelled by human-led insights.
Keen to use attention in your next campaign? Discover Amplified's powerful platform that allows you to use attention across campaign strategy and in-flight to drive real outcomes for your business.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
