As much as 70% of media spend receives no human attention*.
So what is that really costing you?
*Nelson-Field, K., & Riebe, E. (2017). The case for a more robust online viewability metric. Admap, September 2017. WARC.
By not planning for attention, there’s no guarantee that your ads can even find your target market.
Poor performing channels, ineffective branding and buying non-human inventory all add up to meaning wasted resourcing and spending, not to mention detrimental short and long-term damage to your bottom line.
Effective use and adoption of attention measurement means that you’re giving your ads the best opportunity to be seen, and be effective, with your target audience.
Drive your business forward by effectively using attention so that your investments and strategies are fine tuned to reach and engage with real audiences.
Not many people know how powerful, and flexible, attention measurement can be throughout the campaign lifecycle. It can be used at crucial stages of strategy, planning, buying and optimisation - or better still, every step of the way. We can show you how!
Your campaign strategy defines the objectives, target audience, messaging and tactics to achieve specific goals.
Using attention effectively during this phase, you’re giving yourself the best opportunity to place ads and funds in the places that humans are actually paying attention, enhancing the possibility of achieving brand and campaign goals.
Media buying and creative development, when combined with attention measurement, involve strategically purchasing ad placements and creating compelling content while analysing audience attention levels to optimise message delivery, boost engagement, and enhance overall campaign performance.
In-flight media measurement, enhanced with attention measurement, involves real-time monitoring of campaign performance and audience attention levels to optimise ad placements, refine spends, and maximise both engagement and overall campaign effectiveness.
Not many people know how powerful, and flexible, attention measurement can be throughout the campaign lifecycle. It can be used at crucial stages of strategy, planning, buying and optimisation - or better still, every step of the way. We can show you how!
Your campaign strategy defines the objectives, target audience, messaging, and tactics to achieve specific goals.
Using attention effectively during this phase, you’re giving yourself the best opportunity to place ads and funds in the places that humans are actually paying attention, enhancing the possibility of achieving brand and campaign goals.
The Secret to Campaign Success? Focus Where It Matters.
Campaigns that ran on higher attention platforms reported a 74% increase in the number of very large business effects achieved after the campaign ran (i.e. profitability, customer acquisition etc).
Media buying and creative development, when combined with attention measurement, involve strategically purchasing ad placements and creating compelling content while analysing audience attention levels to optimise message delivery, boost engagement, and enhance overall campaign performance.
Spend smarter and maximise opportunities
3-11% increased efficiency and avg. saving of $2.5m USD annually.
In-flight media measurement, enhanced with attention measurement, involves real-time monitoring of campaign performance and audience attention levels to optimise ad placements, refine spends, and maximise both engagement and overall campaign effectiveness.
Boost Attention, Lower CAC With In-Flight Optimisation
In-flight optimisation delivered increased active attention, CTR and conversion while reducing CAC by 30%
Not many people know how powerful, and flexible, attention measurement can be throughout the campaign lifecycle. It can be used at crucial stages of strategy, planning, buying and optimisation - or better still, every step of the way. We can show you how!
Your campaign strategy defines the objectives, target audience, messaging, and tactics to achieve specific goals.
Using attention effectively during this phase, you’re giving yourself the best opportunity to place ads and funds in the places that humans are actually paying attention, enhancing the possibility of achieving brand and campaign goals.
The Secret to Campaign Success? Focus Where It Matters.
Campaigns that ran on higher attention platforms reported a 74% increase in the number of very large business effects achieved after the campaign ran (i.e. profitability, customer acquisition etc).
Media buying and creative development, when combined with attention measurement, involve strategically purchasing ad placements and creating compelling content while analysing audience attention levels to optimise message delivery, boost engagement, and enhance overall campaign performance.
Spend smarter and maximise opportunities
3-11% increased efficiency and avg. saving of $2.5m USD annually.
In-flight media measurement, enhanced with attention measurement, involves real-time monitoring of campaign performance and audience attention levels to optimise ad placements, refine spends, and maximise both engagement and overall campaign effectiveness.
Boost Attention, Lower CAC With In-Flight Optimisation
In-flight optimisation delivered increased active attention, CTR and conversion while reducing CAC by 30%
Amplified has carried out data collections across the globe on all major platforms. And are armed with more than 59 billion human data points from over 1.3 million humans. This data has been trusted to optimise more than $1.3 billion dollars in ad spend, driving meaningful outcomes for some of the world’s biggest brands and agencies.
Creative Testing
It’s not just about where your ads run, it’s how they’re built. Our Creative Testing gives you detailed feedback on how your ads will hold attention, with platform-specific recommendations to make them work harder.
Making it easier to identify what’s working (and what isn’t) with your current creative, maximise use of your distinctive brand assets, drive growth for your brand in your category and focus on the executions and formats that capture the optimum attention from your desired audiences.
Recommended for brands and creative teams who want to bake performance into the creative process from day one.
Campaign Strategy
Our self-service SaaS platform helps media professionals plan and measure campaigns with real attention data, not assumptions.
Quickly and easily build attention-optimised media plans by simulating real campaign scenarios, predict performance and attention uplift before you go live and track how ads are really performing in-flight across every format and channel.
Designed for brands and agencies who want to maximise effectiveness and cut wasted spend, without needing a PhD to read a dashboard.
Campaign Performance
Need to discover something more specific about attention in your business? Our research services let you collect attention data for your exact requirement, across any screen, any format, any market.
Our market leading technology helps you measure the impact of your media, campaign or creative in real, natural environmentsSo that you can understand attention across specific demographics, devices and platforms, compare results to competitors or your own historic data and prove value to stakeholders using best-in-class data and scientific analysis.
Ideal for brands, platforms or media owners wanting robust, third-party-verified insight into real viewer attention.
Amplified provides the largest, most sophisticated, and ethically sourced attention dataset, enabling platform owners, publishers, agencies, and brands to create human-centric media strategies that drive real audience engagement, deliver measurable business outcomes, and set the benchmark for best-practice attention measurement.
Amplified is committed to transparency, offering clear insights into how data is collected, processed, and reported, ensuring clients understand the full value of the metrics.
Our metrics are backed by rigorous academic research and peer-reviewed methodologies, ensuring that the data is reliable, credible, and trusted by industry leaders.
Our data collection methods comply with global privacy standards and ethical guidelines, ensuring that attention metrics are gathered responsibly and transparently.
Amplified's data is used by top brands and agencies worldwide, backed by rigorous academic research and the largest attention dataset.
Amplified boasts the largest omnichannel dataset, covering multiple platforms and formats, offering unparalleled breadth and depth of attention insights across the media landscape.
Attention can be used in addition to your existing measurement practices, providing evidence about attentive performance in advertising that ultimately improves campaign outcomes and business results.
Attention metrics are based on real-time human behaviour, captured from real-world environments, ensuring accurate and actionable insights that reflect genuine engagement.
Data is continuously collected, providing up-to-date insights and trends that reflect current audience behaviours, ensuring that your media strategies are always based on the latest information.
We’re the market leaders in attention metrics who are dedicated to helping our customers grow
At Amplified, we don’t just measure attention - we redefine it.
While others rely on surface-level metrics and lab-based assumptions, our real-world, science-backed insights empower you to outperform, outsmart, and outlast the competition with campaigns that drive impact where it matters most.
World’s largest attention dataset
Online and offline media
Natural environment testing
Lab environment testing
Granular reporting and insights
Global coverage
End-to-end attention solutions
Gaze tracking
Pose estimation
Facial detection
API Integrations
Multi-human measurements (attention, context, emotion)
Native platforms
Simulated portals
Transparent unit of measure
Granular attention metrics (active, passive, non-attention)
Meaningful brand outcomes and metrics (short and long-term)
Attention seconds by ad and format
Validated, peer-reviewed methodologies
Scalable for all campaign and media
Grounded in academia
Ethical, compliant and transparent data processes
Are you ready to lead the charge with the adoption of attention metrics in your business?
At Amplified, we’re here to help get you started.
At Amplified, we’ve traded in clicks for connection, impressions for impact, and metrics for meaning. Whether you’re planning your next big campaign or building long-term brand equity, we’ll help you cut through the noise and find the humans who can help you grow…
So, what are you waiting for? Let’s go! 🚀
Book a free Attention Strategy Session with Amplified to uncover how real human attention drives better media performance. In this session, our experts will help you identify opportunities to optimise your campaigns using attention insights.