Why Amplified

why amplified

Learn who we are, what we do, and why we’re passionate about it.

Dr Karen Nelson-Field

The thought leader in attention measurement and research, quite literally wrote the book on it.

Want to find out more about Amplified's attention measurement capabilities and experience?

Want to learn about the technology behind the best attention media planning and data capture tools at Amplified?

Meet the new Amplified

New look, same mission. We may have rebranded, but we’re still the team redefining how media is measured. Discover the story behind our evolution.

Awards Memberships Investor centre Careers Case studies

Resources

Learn

Get onboard with the only universal advertising health metric.

Using attention

Find the solution that gives you better results.

discover

Customer stories

See how the biggest companies are using attention to get ahead.

News and articles

Dive into the latest news and insights from Amplified.

Guides and tools

Explore guides, downloads, videos, documentation and tools.

Get in touch

Let’s work together! Let our customer success team take you through a personalised demo or try it for yourself.

Get in touch

Let’s work together! Let our customer success team take you through a personalised demo or try it for yourself.

2024 Year in Review: Key Insights from Amplified

Note: This page was created back when we were still calling ourselves Amplified Intelligence and we only had 38 billion datapoints

Research

Explore Research

AttentionAI

Explore AttentionAI

Platform

Creative Testing

Learn

Why Attention Using Attention Attention for Agencies Attention for Brands Attention for Platforms Attention for VOD Attention for Social Media Attention for TV Attention for OOH Attention for Audio Attention for Cinema Attention for Digital Advertising

Discover

Customer Stories Blog Resources Downloads Calculators

Amplified

About Us Look Beyond Dr Karen Nelson-Field Capabilities Technology Awards Memberships and Partners Careers

Look beyond.

It’s time to demand more from your media.
We’ll help you turn attention into action.

109 Grote St, Adelaide, SA, 5000, Australia
Adelaide | London | New York | Sydney

hello@amplified.co

ABN 21 636 344 360

©Amplified 2026 (formerly Amplified Intelligence)

109 Grote St, Adelaide, SA, 5000, Australia
Adelaide | London | New York | Sydney

hello@amplified.co

ABN 21 636 344 360

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