Beyond clicks & views

The power of emotions in attention

Attention is the gateway to advertising impact, but emotion invariably is what helps make it stick. Ads that capture attention get noticed, but ads that trigger an emotional response are often the ones that are remembered, shared and acted upon.

At Amplified, we go beyond tracking where eyeballs land. We measure the real human reactions that turn fleeting glances into lasting brand impressions.

attention and emotions

Why emotion matters in advertising

A person can stare at an ad and feel nothing, or they can engage for half the time but feel everything. It’s those emotional connections that drive brand recall, purchase intent and long-term loyalty.

By combining real human attention data with emotional analysis, we help brands understand:

Which emotions your ads trigger

Are they memorable? Persuasive? Positive or negative?

How emotions impact attention levels

Does excitement drive more engagement? Does confusion make people tune out?

What emotional states drive outcomes

Which feelings translate into clicks, conversions or brand love?

With these insights, you have the ability to build creative that doesn’t just hold attention, but actually moves people - making your brand mean more, and your campaign more successful.

Amplified look beyond
Human-Centered Measurement

Attention + emotion as vital drivers

Advertising isn’t just about impressions, it’s about impressions that last. At Amplified, we measure real human engagement in real-world settings, where attention and emotion work together to influence behaviour.

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👁️ Attention captures what people focus on, for how long and when they start to lose interest or keep scrolling.
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😯 Emotion reveals how people feel while engaging with an ad. Whether it resonates, excites or falls flat.
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By analysing these together, we offer a true measure of ad effectiveness, beyond surface-level metrics like clicks and views. Because real marketing impact comes from real human responses.

How we measure emotion & attention

Our mulit-layer human measurement approach ensures that you’re not just getting vanity metrics, you’re getting the full picture of audience engagement.

Gaze Tracking
We capture sub-second eye movement data to see exactly where people look and for how long.
Facial Expression Analysis
Our tech picks up subtle micro-expressions that reveal real-time emotional responses, all within strict privacy frameworks.
AI-Powered Interpretation
Advanced machine learning connects attention intensity with emotional depth, giving you true creative effectiveness insights at scale.

All of this happens in real-world viewing environments, where distractions are natural and engagement is genuine. No artificial lab settings, just real reactions from real people.

Proving the Power of Emotion

How Snap AR optimised ad engagement

Amplified has worked with Snapchat to measure how augmented reality experiences capture and sustain audience attention. Using real-world human gaze data and facial response tracking, we helped Snap evaluate the emotional and attentional impact of interactive AR ads compared to traditional digital formats.

The results? AR experiences not only boosted engagement but also triggered stronger emotional reactions, leading to higher brand recall and increased user action.

By proving how interactive experiences deepen emotional connections, Snap AR and Amplified set a new standard for measuring ad effectiveness beyond traditional metrics.

snapchat
Why It’s Time to Act

The commercial edge of emotion-driven attention

 Emotions aren’t just nice to have, they’re profit drivers. Ads that evoke emotion:

Boost recall & brand equity

Emotional ads outperform neutral ads by 31% in long-term brand effects.

Increase conversions

Emotional engagement makes ads 23% more likely to drive action than purely rational messaging.

Maximise media ROI

By combining attention data with emotional insights, you can fine-tune creative and media placement for higher impact at lower cost.

By understanding where and how consumers engage, brands can plan smarter, optimise creative, and drive real-world outcomes.
The Competitive Advantage of Human-Centered Measurement

Why Amplified?

At Amplified, we measure human attention and emotion accurately, ethically and at scale - better than anyone else 💪

Industry-Leading Accuracy

Our models track attention at 99% accuracy, outperforming competitors who rely on outdated, lower-precision methods

Real-World Insights

We measure in natural viewing environments, ensuring authentic audience responses

Omnichannel Comparability

Unlike others, we don’t just measure one format. We offer apples-to-apples comparisons across TV, social, digital, OOH, and more.

Ethical & Transparent Data Collection

Our methods are privacy-first, GDPR-compliant, and fully opt-in, ensuring trusted and responsible measurement.

Why settle for assumptions when you can measure real human reactions?

Amplified look beyond

Ready to create ads that move people?

If your ads aren’t sparking emotion, they’re likely just background noise. With Amplified’s attention + emotion measurement, you can design campaigns that don’t just get seen, they get felt.

The future of advertising isn’t about just being noticed. It’s about being remembered.

Let’s make your media unforgettable. Talk to us today.

Contact us