Attention + emotion as vital drivers
Advertising isn’t just about impressions, it’s about impressions that last. At Amplified, we measure real human engagement in real-world settings, where attention and emotion work together to influence behaviour.
👁️ Attention captures what people focus on, for how long and when they start to lose interest or keep scrolling.
😯 Emotion reveals how people feel while engaging with an ad. Whether it resonates, excites or falls flat.
By analysing these together, we offer a true measure of ad effectiveness, beyond surface-level metrics like clicks and views. Because real marketing impact comes from real human responses.