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Using attention

Attention explainers

Attention amplifiers

August 12, 2025

Amplified Launches Creative Testing AI - Self-Service Product

Amplified, the global pioneer in human-led media measurement, has today announced the launch of its Creative Testing AI - a Self-Service, fully automated, eCommerce-enabled solution that delivers predictive attention insights and actionable creative recommendations in under 24 hours.

February 8, 2022

Unilever’s David Porter Joins Amplified as Advisor

Global attention measurement platform Amplified today announced Unilever’s outgoing VP of Global Media David Porter is joining the company as an advisor.

February 8, 2022

Unilever’s David Porter Joins Amplified as Advisor

Global attention measurement platform Amplified today announced Unilever’s outgoing VP of Global Media David Porter is joining the company as an advisor.

October 3, 2023

Yahoo & Amplified Bring Attention to Programmatic Buying

Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence.

October 3, 2023

Yahoo & Amplified Bring Attention to Programmatic Buying

Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence.

TV Drives High Active Attention, New Study Finds

Amplified unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland.

TV Drives High Active Attention, New Study Finds

Amplified unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland.

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August 12, 2025

Amplified Launches Creative Testing AI - Self-Service Product

Amplified, the global pioneer in human-led media measurement, has today announced the launch of its Creative Testing AI - a Self-Service, fully automated, eCommerce-enabled solution that delivers predictive attention insights and actionable creative recommendations in under 24 hours.

February 8, 2022

Unilever’s David Porter Joins Amplified as Advisor

Global attention measurement platform Amplified today announced Unilever’s outgoing VP of Global Media David Porter is joining the company as an advisor.

October 3, 2023

Yahoo & Amplified Bring Attention to Programmatic Buying

Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence.

TV Drives High Active Attention, New Study Finds

Amplified unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland.

September 26, 2024

THE ICONIC Uses Live Attention in ‘Got You Looking’

Phase two of The ICONIC’s bold new ‘Got You Looking’ campaign to see attention measurement utilised in-flight to maximise effectiveness of campaign spend.

Amplified’s Reach Curves™ Boost Smartly’s Attention Tools

Amplified, the global pioneer in human-led media measurement, has announced its partnership with Smartly, the leading AI-powered advertising technology company.

November 7, 2023

Pepsi Study: Brand Size Shapes Attention Outcomes

Amplified unveils PepsiCo Europe partnership alongside latest research takeaways: revealing how brand size impacts advertising gains and examining ad effectiveness across biggest social media platforms

September 30, 2024

Amplified & QMS to Reveal OOH Attention Study at SXSW

Global-first attention insights to be presented at SXSW Sydney 2024 by Amplified and OOH leaders QMS.

October 17, 2024

Amplified & QMS Launch OOH Attention Research at SXSW

Amplified and QMS unveil global-first OOH attention insights at SXSW Sydney 2024.

September 30, 2021

Amplified Raises $3M in Oversubscribed Round Led by TEN13

Global attention measurement platform Amplified today announced it has closed a post-seed funding round of $3M AUD ($2.2M USD)

Karen Nelson-Field Honored in 2022 Media & Ad Tech Awards

Karen Nelson-Field, Founder of Amplified is proud to be recognised as an Honoree in the Change-Makers category for AdExchanger & AdMonsters 2022 Top Women in Media & Ad Tech Awards.

Dr Nelson-Field Shortlisted for ‘Tech Leader of the Year’ award

Leading attention measurement voice Dr Karen Nelson-Field has been recognised by The Media Leader for her pioneering work in the attention economy by being shortlisted for their Tech Leader of the Year award for 2023.