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Using attention

Attention explainers

Attention amplifiers

December 4, 2025

December 10, 2025

CreativeX’s New Datalink Integrates Amplified Attention Data to Revolutionise Creative Data Connectivity

New Integrations with Kantar, Adverteyes, Amplified, DAIVID, and Dragonfly AI provide the first unified dashboard for brands to operationalise creative and media decisions in the age of AI.

December 2, 2025

December 2, 2025

Streaming video delivers 123% more attentive viewing than scrollable social, reveals study from Amplified and the Video Futures Collective

First industry-endorsed study found attentive viewing of almost 80% for adverts on streaming platforms with minimal drop-off over time

December 2, 2025

December 2, 2025

Streaming video delivers 123% more attentive viewing than scrollable social, reveals study from Amplified and the Video Futures Collective

First industry-endorsed study found attentive viewing of almost 80% for adverts on streaming platforms with minimal drop-off over time

November 19, 2025

November 25, 2025

Connected TV home screen ads achieve more attention and less wastage versus other media channels, new study

A global-first study from Samsung Ads, OMG Australia and Amplified reveals Connected TV (CTV) home screen ads deliver 2.5x more active attention than linear TV and three times less wastage than scrollable social ads - highlighting the power of attention to improve media efficiency and impact.

November 19, 2025

November 25, 2025

Connected TV home screen ads achieve more attention and less wastage versus other media channels, new study

A global-first study from Samsung Ads, OMG Australia and Amplified reveals Connected TV (CTV) home screen ads deliver 2.5x more active attention than linear TV and three times less wastage than scrollable social ads - highlighting the power of attention to improve media efficiency and impact.

November 25, 2025

Amplified Study Reveals $198B Cost of Poor Media

Innovative study puts a price on media investments that fail to effectively capture consumer attention

November 25, 2025

Amplified Study Reveals $198B Cost of Poor Media

Innovative study puts a price on media investments that fail to effectively capture consumer attention

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September 26, 2024

THE ICONIC Uses Live Attention in ‘Got You Looking’

Phase two of The ICONIC’s bold new ‘Got You Looking’ campaign to see attention measurement utilised in-flight to maximise effectiveness of campaign spend.

September 30, 2021

Amplified Raises $3M in Oversubscribed Round Led by TEN13

Global attention measurement platform Amplified today announced it has closed a post-seed funding round of $3M AUD ($2.2M USD)

Karen Nelson-Field Honored in 2022 Media & Ad Tech Awards

Karen Nelson-Field, Founder of Amplified is proud to be recognised as an Honoree in the Change-Makers category for AdExchanger & AdMonsters 2022 Top Women in Media & Ad Tech Awards.

Dr Nelson-Field Shortlisted for ‘Tech Leader of the Year’ award

Leading attention measurement voice Dr Karen Nelson-Field has been recognised by The Media Leader for her pioneering work in the attention economy by being shortlisted for their Tech Leader of the Year award for 2023.

Amplified Adds Emotional Measurement to Research

Amplified adds emotion-led measurement alongside its ability to track advertising attention, utilising sophisticated facial, eye-gaze and pose tracking technology.

October 30, 2024

Dr Nelson-Field Launches Book on Attention Economy

Acclaimed researcher, and Founder of Amplified, Dr Karen Nelson-Field, is backed by industry giants such as ‘Godfather of Effectiveness’ Peter Field and others in her seminal work redefining the attention economy with a data driven approach

Snapchat Drives 5x More Ad Attention, Study Finds

Amplified uncovered a powerful connection between Snapchats positive emotional environments and high advertising attention

Amplified CEO Named 2025 Top Woman in Media & Ad Tech

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified Reveals New Brand Identity for Growth

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

Amplified Launches Attention-Adjusted® Reach Curves

An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.

August 31, 2024

Amplified Finalist for 2023 AdExchanger Analytics Award

Attention Measurement thought leader Amplified named finalist at the 2023 AdExchanger awards in the Best Measurement or Analytics Capability category.

Dr Karen Nelson-Field Named Top Adtech Entrepreneur

Amplified’s Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs.