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Attention amplifiers

Amplified Study Finds Snapchat’s Positive Platform Drives 5x More Ad Attention

Amplified uncovered a powerful connection between Snapchats positive emotional environments and high advertising attention

Groundbreaking research from VCCP Media and Dr Karen Nelson-Field

Amplified and VCCP announce a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively.

Groundbreaking research from VCCP Media and Dr Karen Nelson-Field

Amplified and VCCP announce a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively.

October 3, 2023

Yahoo partners with Amplified to bring attention measurement to programmatic buying in market first

Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence.

October 3, 2023

Yahoo partners with Amplified to bring attention measurement to programmatic buying in market first

Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence.

TV delivers high active engagement, finds research by Amplified, RED C, and TAM Ireland

Amplified unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland.

TV delivers high active engagement, finds research by Amplified, RED C, and TAM Ireland

Amplified unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland.

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Amplified add Emotional Measurement capability to research data capture

Amplified adds emotion-led measurement alongside its ability to track advertising attention, utilising sophisticated facial, eye-gaze and pose tracking technology.

Dr Karen Nelson-Field named one of B&T’s Best of the Best adtech entrepreneurs

Amplified’s Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs.

December 4, 2023

Amplified's attention platform now includes attention benchmark data

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

Amplified and Spotify collaborate to measure consumer attention across advertising

Research collaboration enables insight into effective marketing communications across audio and video formats on the streaming platform

August 31, 2024

Amplified named finalist for AdExchanger’s Best Measurement Or Analytics Capability Award 2023

Attention Measurement thought leader Amplified named finalist at the 2023 AdExchanger awards in the Best Measurement or Analytics Capability category.

Snapchat and Amplified reveal the power of AR with attention study

Measuring human gaze and attention reveals the power of AR in creating meaningful experiences – driving stronger brand recognition and boosting sales

October 17, 2024

Amplified and QMS Unveil Groundbreaking OOH Attention Research at SXSW Sydney

Amplified and QMS unveil global-first OOH attention insights at SXSW Sydney 2024.

OMD NZ unlock power of attention with Amplified

Amplified and OMD New Zealand team up for the country’s first Unlocking the Power of Attention study.

Karen Nelson-Field Named #2 on PMW's 2025 International Powerlist

Dr Karen Nelson-Field, has been named #2 on Performance Marketing World’s 2025 International Powerlist

January 27, 2023

Amplified gain CIMM membership

Global attention measurement leader, Amplified, has been awarded a membership into the Coalition for Innovative Media Measurement (CIMM)

October 10, 2023

Amplified partners with Chalice Custom Algorithms

Amplified partners with Chalice Custom Algorithms for attention-led bidding trials, boosting ad recall by 70%. Tests of attention-driven media buying in the US and Australia drive ROI and cut wastage

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree