Dr Karen Nelson-Field shortlisted for Making Media Matter award
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Amplified Founder Dr Karen Nelson-Field, nominated for Making Media Matter award at Campaign’s Female Frontier Awards 2023.
Amplified Founder Dr Karen Nelson-Field, nominated for Making Media Matter award at Campaign’s Female Frontier Awards 2023.
Leading attention measurement voice Dr Karen Nelson-Field has been recognised by Campaign for her pioneering work in the attention economy by being shortlisted for their Making Media Matter award at the 2023 Female Frontier Awards.
As noted by the award body, Karen’s work ‘continues to lead the attention revolution and push for greater progress, including providing opportunities for buying based on attention, rather than reach and impressions.’
The Campaign Female Frontier Awards champion women who are consistently pushing the boundaries and challenge the status-quo within the UK marketing, advertising, media and technology industries.
The shortlist will be celebrated at an awards ceremony taking place in London on March 16 2023.
To purchase tickets or view the full list of nominees visit the offical Female Frontier Awards website. Or you can learn more about the nominees in the Making Media Matter category here, or discover more about the latest findings and developments in the human attention data ecosystem.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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