Karen Nelson-Field Named #2 on PMW's 2025 International Powerlist
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Dr Karen Nelson-Field, has been named #2 on Performance Marketing World’s 2025 International Powerlist
Amplified is proud to share that our founder, Dr Karen Nelson-Field, has been named #2 on Performance Marketing World’s 2025 International Powerlist - a global celebration of the most influential minds in performance marketing.
The annual Powerlist recognises the marketers, technologists and business leaders who are redefining what success looks like across the industry. Landing second spot is a powerful endorsement of Karen’s trailblazing work in attention measurement, and her role in pushing the marketing world to move beyond clicks, impressions and outdated metrics.
Since founding Amplified in 2017, Karen has helped shape the attention category from the ground up - championing measurement standards that are predictive, human-centred and grounded in real-world impact. With over 38 billion data points and clients spanning top global platforms, brands, and agencies Amplified continues to lead the charge in redefining media performance.
You can read Karen’s full Powerlist profile and check out the full Powerlist here.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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