Amplified Unveils New Brand Identity Reflecting Evolving Business Focus
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This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..
Amplified Announces Strategic Shift with a Focus on Human Measurement
Adelaide, London & New York, 29 April 2024 – Amplified Intelligence, the most trusted source for accurate attention measurement, has today announced its new brand identity in line with the company’s evolving focus on human measurement.
This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..
The name also provides a unified platform for future developments that will accommodate the company’s evolving expertise. Amplified is expanding its product portfolio offering, soon to include a closer look at attributes and behaviours such as human emotion and advertising context, and the role they play in media performance. As a result, Amplified will transition from being recognised solely as an attention measurement company, to an expert and leader in human measurement in media and advertising.
As the company undergoes this exciting phase of growth and transformation, it will also update its tagline to ‘Amplified. Look Beyond’ - an invitation to discover data and patterns beyond simple attention measurement to focus on human-led media measurement and machine learning prediction tools which explore unprecedented grounds.
Speaking about the change, Anneliese Urquhart, CEO of Amplified commented: “Amplified has always been a pioneer of human-led attention measurement that empower our clients and their brands to achieve optimum presence in the market." This rebrand is simply confirmation and continuation of the company’s mission as set forth by Founder Dr Karen Nelson-Field. By leveraging our enormous data set of attention, emotion and context we can provide advertisers with tools to drive real change. Coupling emotion and context along with attention allows our machine-learning models to have significantly more accurate and more refined predictions. What this means for advertisers is more opportunities to make their advertising more effective and more efficient.
Amplified’s SaaS offering has also been updated, simplified and solidified into one seamless platform experience to allow its clients to utilise attention more easily across any stage of a campaign lifecycle, and empowering them to achieve optimum presence in the market.
The new brand identity includes a refreshed logo, colour palette, website and messaging that better represents the company's values as it looks to expand its services. Customers, partners and clients can expect a seamless transition, with no disruptions to the company’s current offerings or relationships.
The rebrand will take full effect on the 29th April 2025.
About Amplified
Amplified is the global pioneer in human-led media measurement. Its platform, research services and data integrations enable brands and agencies to measure, predict and optimise real human attention - a proven metric that drives stronger business outcomes in advertising. Offering predictive planning tools, creative analysis and in-flight campaign measurement, Amplified delivers data-driven insights built on world-leading research and real behavioural signals. Trusted by global media leaders including Meta, OMG, Spotify, Pinterest and Snapchat, Amplified is redefining media performance in the attention economy - turning attention from a buzzword into a strategic advantage.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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