Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree
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Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree
Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree
Amplified are thrilled to announce that CEO, Anneliese Urquhart, has been named an honoree in AdMonsters and AdExchanger’s 2025 Top Women in Media & Ad Tech awards.
Recognised in the Buy Side Tech Trailblazers category, Anneliese is celebrated for her bold leadership, industry influence and continued commitment to shaking up the media landscape. Her vision alongside Founder, Karen Nelson-Field, has helped evolve Amplified from a startup with a scientific conviction to a globally recognised attention measurement business trusted by the world’s biggest brands, agencies and platforms.
Anneliese has been instrumental in helping commercialise attention measurement by building some of the industry’s most innovative SaaS and data solutions, while elevating Amplified by balancing human insight, commercial growth and product innovation.
AdExchanger and AdMonsters will present awards to the 2025 Top Women in Media and Ad Tech Honorees at the Top Women Awards Gala in New York City. Discover the full list of honorees here.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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