Amplified's Dr Karen Nelson-Field ranked number 1 in B&T’s top 10 data scientist list, her second consecutive win after taking out the top spot in 2023.

B&T has once again recognised the top talent in data science, celebrating those who are pushing the boundaries in media and marketing. Amplified’s Dr Karen Nelson-Field has claimed the number one spot in this year’s list, building on her legacy of groundbreaking work in attention metrics and redefining media measurement.

As founder of Amplified, she leads a mission to restore advertising to its fundamental purpose: capturing attention. Her team has partnered with some of the biggest names in the industry, from Screenvision in the US to Snapchat and Pinterest, delivering improved advertising outcomes through rigorous empirical research.

B&T praised Nelson-Field not only for her scientific expertise but also for her ability to simplify complex concepts for wider audiences. Her speaking engagements, including at prestigious events like Cannes in Cairns, have made her a sought-after thought leader in the field. It’s no wonder that this year, Nelson-Field is hailed as the “Best of the Best.”

As with previous years, B&T’s list honours those who help brands and agencies navigate the sea of data. Without these innovative thinkers, marketing would still rely on guesswork and gut instinct. Instead, thanks to experts like Dr Nelson-Field, the industry continues to advance, guided by precision and data-driven insights.

If you’re new to attention measurement then Amplified can help guide you through the latest learnings and adoption practices.

‍