Grand Prix win at 2022 Irish Research Excellence Awards
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Amplified and RED C Research and Marketing were awarded the Grand Prix at Ireland’s annual Research Excellence Awards for 2022.
Amplified and RED C Research and Marketing were awarded the Grand Prix at Ireland’s annual Research Excellence Awards for 2022.
The combined entry also won the Advertising & Advertising Media Research award, in recognition for the use of attention-based measurements in advertising and social media for a host of RED C’s client base.
The Marketing Society of Ireland‘s Research Excellence awards recognise the most innovative and successful marketing and advertising campaigns and strategies from across the nation.
Speaking of the award wins, Amplified’s Founder, Dr Karen Nelson-Field, said “We are thrilled that the innovative and collaborative work between Amplified and RED C has been recognised with this award win. Partnerships like these are so important to us, and it’s fantastic that we are able to showcase the power of attention measurement by providing their client base with ground-breaking insights from real human attention data. It’s testament to the work of both teams, and more importantly, rewarding to be able to provide these valuable findings for RED C’s clients who can utilise these learnings to better predict and plan their social strategies.”
2022 has been a hugely successful year for Amplified, having been shortlisted for, and recipients of, several industry awards for their pioneering work in attention measurement in advertising.
To read the full article and see all winners from the 2022 event visit the Adworld Ireland website.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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