Amplified Wins Game-Changing Technology at Drum Awards
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Global attention measurement platform Amplified takes the prize at The Drum Awards For Digital Advertising 2022.
Global attention measurement platform Amplified takes the prize at The Drum Awards For Digital Advertising 2022.
The Australian company – a global leader in the research and measurement of human attention online – has won in the Game-Changing Technology category for its innovative attention-centric media planning platform . The category recognises game changers in an industry which is changing and developing at an alarming rate. More specifically it identifies the technologies, platforms, ideas and innovations that are going to make a lasting impact and change the way things are done.
Game-changing Technology is a new category at the annual Drum Awards. Amplified is proud to be announced as the inaugural winner. The Drum Awards is a global awards program that recognises best practice, the best companies and the best people from across the marketing and communications industry.
Dr Karen Nelson-Field, founder of Amplified, said: “We are delighted to be awarded The Drum ‘Game Changing Ad Technology of the Year’ 2022. From the minute we opened our doors we have been working towards changing how advertising effectiveness is measured. We’re on a mission of responsible disruption.”
Amplified’s human attention-centric platform is currently attracting significant market traction from agency holding companies, broadcasters, media platforms and global brands, including Dentsu, IPG, OMG, Publicis, WPP, Shell, Mars, Pepsi, Channel9, Facebook, Twitter and Spotify. Powered by its AI-powered attention-tracking technology and the most comprehensive database of attention to advertising across digital and TV, Amplified provides advertisers with a more accurate picture of how much attention their campaigns are actually generating — helping them to maximise their media spend, drive better campaign outcomes and minimise wastage.
Amplified is on a mission to change the way media is traded, replacing legacy metrics such as viewability and traditional opportunity-to-see (OTS) with tools that measure exactly how effectively ad placements across different media drive real active human attention.
To see the Awards Show and more information on the awards, click here.
About Amplified
Amplified is a global leader in the research and measurement of online human attention — the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use platform help brands and agencies run more efficient, impactful and successful ad campaigns.
Created in Adelaide, Australia, in 2017 by Dr Karen Nelson Field — a globally acclaimed author and media science pioneer — the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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