Global attention measurement leader Amplified announced winner of Most Effective use of AI/Machine Learning Award at the 2022 Drum Awards for Digital Industries.

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Amplified has been announced as the winner of Most Effective Use of Artificial Intelligence/Machine Learning at the 2022 Drum Awards. This is the company’s second Drum Award win, having also been awarded the Game-Changing Technology Award at The Drum’s Digital Marketing Awards earlier in the year.

As the world’s only true omni-channel attention measurement company, the award win is recognition for the innovation in developing market-leading machine learning technology that captures the level of attention paid to advertising campaigns, through the detection, tracking, quantifying, and evaluation of attention at an individual level.

Amplified’s leading technological capability captures human gaze in natural environments, parsing gaze data through machine learning models which provide unparalleled insights that allow advertisers and brands the ability to better understand ad performance and audience engagement.

Of the award win, Amplified’s Founder Dr Karen Nelson-Field said “Having been award winners in the past for our thought leadership and the capability of our products, it’s fantastic that we’re now being recognised for the incredible work we’re doing in deep tech. The sophistication in the technology work we have developed, and continue to develop, is cutting-edge and able to provide real human attention insights unlike anything seen before. This award is testament to the incredible team we’ve built at Amplified, and the fantastic partners we’ve collaborated with on our journey to date.”

Amplified have developed the most advanced and well-curated techniques to guarantee high attention accuracy, utilising in-house algorithms that are designed to observe and learn from actions of the audiences who participate in studies.

This technology can be utilised across all major platforms, devices and applications, including mobile, television, cinema, gaming, audio and out of home. The result of which provides tangible insights that aid in strategy and execution, helping inform asset production, size and format choice, creative decision making and channel selection.

Find out more about Amplified’s human attention capture offering, market leading media planning tool, or learn more about The Drum’s awards here.

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About Amplified

Amplified is a global leader in the measurement and application of online human attention – the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns.

Founded in Adelaide, Australia, in 2017 by Dr Karen Nelson Field – a globally acclaimed author and media science pioneer – the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.

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