Amplified shortlisted at 2022 Drum Awards
Amplified, the world’s only truly omni-channel attention measurement company, has been shortlisted at the 2022 Drum Awards in the category of Most Effective Use of Artificial Intelligence/Machine Learning
Global attention measurement leader Amplified nominated for the Most Effective use of AI/Machine Learning Award at the 2022 Drum Awards for Digital Industries.
November 10th 2022, Adelaide, New York & London: Amplified, the world’s only truly omni-channel attention measurement company, has been shortlisted at the 2022 Drum Awards in the category of Most Effective Use of Artificial Intelligence/Machine Learning. This nomination is in recognition for their innovation in employing machine learning to answer fundamental questions relating to the attention level of an individual to advertising campaigns, through the detection, tracking, quantifying, and evaluation of attention at an individual level.
Amplified has developed technology to capture human gaze in a natural setting, parsing gaze data through machine learning models to deliver a novel attention metric. The attention metrics are then packaged and analysed to answer industry questions and solutions.
The use of eye-tracking technology is fundamental to effectively measuring attention which is combined with machine learning and innovative research design methodology, grounded in marketing theory. This takes the research conversation from examining whether advertising is effective to how ad effectiveness varies under different conditions.
Amplified have developed the most advanced and well-curated techniques to guarantee high accuracy, utilising in-house algorithms that are designed to observe and learn from actions of the people who volunteer to participate. This delivers sub-second accurate and granular human attention metrics across mobile, television, cinema, gaming, audio and out of home. It has the capability of estimating the attention of specific demographics, age groups, gender balance, and many other aspects of a campaign that otherwise would not be possible without their market-leading solution.
The Drum Awards for Digital Industries runs from December 5-9 in London and will be attended by some of the industries most innovative and prestigious brands, platforms and agencies.
Amplified are a previous award winner having been awarded the Game-Changing Technology Award for 2022 at The Drum Award’s Digital Marketing Awards.
About Amplified
Amplified is a global leader in the measurement and application of human attention – the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns.
Created in Adelaide, Australia, in 2017 by Dr Karen Nelson Field – a globally acclaimed author and media science pioneer – the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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