Karen Nelson-Field named in Top 50 Women Gamechangers in TV for 2023
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Amplified founder Dr Karen Nelson-Field has been named in Adwanted’s Top 50 Women Gamechangers in TV for 2023.
Amplified’s Dr Karen Nelson-Field has joined an impressive and elite group of innovative and inspiring women named in Adwanted’s Top 50 Women Gamechangers in TV for 2023.
Powered by The Media Leader and Videonet, those named are recognised for their work in changing, influencing, and driving disruption across the historically male-dominated TV ecosystem.
As the global leader in attention measurement, Dr Karen Nelson-Field has led the charge across the TV and digital media industries in providing the most robust, ethical and actionable methodologies and solutions that are driving meaningful change across the full media lifecycle.
Discover more about the 2023 gamechangers on Adwanted’s website.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
