THE ICONIC Launches Next Phase of ‘Got You Looking’ leveraging Live Attention Insights
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Phase two of The ICONIC’s bold new ‘Got You Looking’ campaign to see attention measurement utilised in-flight to maximise effectiveness of campaign spend.
Phase two of The ICONIC’s bold new ‘Got You Looking’ campaign to see attention measurement utilised in-flight to maximise effectiveness of campaign spend.
THE ICONIC, Australia and New Zealand’s leading fashion and lifestyle platform, has unveiled phase two of its successful ‘Got You Looking’ campaign. Building on the strong results from phase one, including a 10% increase in purchase intent and a 14% rise in site traffic, this next phase promises even more impact.
In partnership with Dentsu Creative and Love Media, phase two continues to push creative boundaries, focusing on digital media, OOH, and video channels. An exciting new addition to this phase is the use of Amplified Intelligence’s attentionPROVE product. This innovative attention measurement tool will help maximise campaign performance by optimising media strategies based on real-time attention data.
THE ICONIC’s bold approach aims to further engage customers, while live attention measurement ensures the campaign reaches its full potential by delivering high-impact engagement across all channels.
Love Media will have live attention insights via Amplified's self-service dashboard, allowing them to track and validate attention performance across the second half of this eye capturing campaign. Find out more about the results of phase 1 and upcoming activities here.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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