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Using attention

Attention explainers

Attention amplifiers

Amplified Study Reveals $198B Cost of Poor Media

Innovative study puts a price on media investments that fail to effectively capture consumer attention

Snapchat Drives 5x More Ad Attention, Study Finds

Amplified uncovered a powerful connection between Snapchats positive emotional environments and high advertising attention

Snapchat Drives 5x More Ad Attention, Study Finds

Amplified uncovered a powerful connection between Snapchats positive emotional environments and high advertising attention

Amplified CEO Named 2025 Top Woman in Media & Ad Tech

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Named 2025 Top Woman in Media & Ad Tech

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Using attention

Using attention

Platform-Specific Attention: Ads That Fit the Channel

No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges, shaped by how audiences interact with content. To maximise your campaign’s success, you need to adapt your strategy to the unique characteristics of each platform. In this blog we show you how you can tailor your approach to engage, connect, and deliver results.

Using attention

Using attention

Platform-Specific Attention: Ads That Fit the Channel

No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges, shaped by how audiences interact with content. To maximise your campaign’s success, you need to adapt your strategy to the unique characteristics of each platform. In this blog we show you how you can tailor your approach to engage, connect, and deliver results.

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Using attention

Using attention

Harnessing Active and Passive Attention to Drive Business Outcomes

Dr Karen Nelson-Field in partnership with Pinterest highlights the combined value of active and passive attention in advertising effectiveness.

Dr Karen Nelson-Field Named Top Adtech Entrepreneur

Amplified’s Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs.

Amplified Adds Emotional Measurement to Research

Amplified adds emotion-led measurement alongside its ability to track advertising attention, utilising sophisticated facial, eye-gaze and pose tracking technology.

Dr Karen Nelson-Field ranked number 1 data scientist by B&T

Amplified’s Dr Karen Nelson-Field ranked number 1 in B&T’s top 10 data scientist list, recognised as the one of the global authorities in attention measurement and marketing insights.

Snapchat and Amplified reveal the power of AR with attention study

Measuring human gaze and attention reveals the power of AR in creating meaningful experiences – driving stronger brand recognition and boosting sales

Attention explainers

Attention explainers

Back to the future with attention segmentation

As attention data evolves, attention segmentation can revolutionise targeting strategies. This approach considers both active and passive attention, catering to brands at different stages of growth and provides a baseline by which other data can be overlaid, explains in this WARC Attention Applied article by Dr Karen Nelson-Field, Founder of Amplified.

TV Drives High Active Attention, New Study Finds

Amplified unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland.

Snap and OMD partner with Amplified to make AR attention measurable

Research collaboration enables live measurement of how audiences interact with Snapchat Lenses, providing the first accurate view of AR’s attention-seizing power.

December 15, 2023

Attention explainers

Attention explainers

WARC: Brand Size Influences Attention and Outcomes

Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help achieve optimal business results and campaign success.

December 4, 2023

Amplified's attention platform now includes attention benchmark data

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

November 24, 2023

Using attention

Using attention

How to Shift the Dial on Digital Media Attention

In the third and final part of The Drum’s series on the art and science of attention, measurement experts share advice for marketers to embrace the future digital media success metric.

November 7, 2023

Pepsi Study: Brand Size Shapes Attention Outcomes

Amplified unveils PepsiCo Europe partnership alongside latest research takeaways: revealing how brand size impacts advertising gains and examining ad effectiveness across biggest social media platforms